Universal Design

Question 1 i) The current state and extent of universal design in the interior design practice. The 20th century had brought major social changes with respect to civil and human rights. Medical advances during this period meant that the surviving an injury or illness was far greater. Many people were living longer and the average life expectancy of people with severe impairments was increasing too. Therefore many governments in developed country responded with the introduction of equal rights and anti discrimination legislation to support this group of people especially in built environment (centre for excellent in UD, 2008).In line with that Malaysia’s government is also moving towards the same goal where the first action taken required a 1993 amendment in the Uniform building by-laws (UBBL) stated that new developments have need to incorporate universal design into the building plan. Similar action taken by the department of standards Malaysia, through SIRIM Bhd, on revising two of the existing Malaysian standards (MS) to enhance accessibility for all. They are ms 1184: 2002: code of practice for access of disabled persons to public buildings (first revision) and MS 1331: 2002: code of practice for access of disabled persons outside buildings (first revision).After all, both had been merged into a new document called universal design and accessibility in the built environment: code of practice (second revision). Those amendments and revision is applicable to new and existing buildings. Under the amended UBBL, new developers had to comply with existing standards in order to improve universal access. As far as researcher concern, as stated by leader of revising Malaysian standard Asiah (2006), the revised standards is more toward guidelines on features, from traffic islands and footpaths to door handles and taps, referenced from international universal design standards in developed countries.Which she acknowledged that it has been difficult to incorporat e the desired features within existing buildings in Malaysia, but government stressed that the buildings should at least provide basic amenities, such as ramps and toilets for the disabled, and lifts with braille buttons for the blind, as well as voice activation (Asiah, 2006). On the other hand, from researcher observation those amendments and revising law and act are mean for public spaces and institution building which directly focusing on special group of users such as disable and older people.For that reason, therefore none or less interior designer sensitive or try to utilize the established regulation in their practice due to no enforcement from government. This was happen because the regulation and standard are mean or have been set up for special group of people only such as for disable people and more widely need to be implement in the public buildings only. With this indication it showed that most designers and users are not ready to accept that accessible and usable feat ures are for everybody and they tend to see those regulation and standard are something that will add the cost of the project.With this misconception, the interior design practice is hardly to be change because designers cannot relate about design and the nature of human being. Contrary with universal design (UD) approach that have been coin by Ron Mace that in designing for users, we should assumes the wide range of human ability is ordinary, not special (Ostroff, 2001). This is because, despite of disable and older people, users especially those used the interior space are not homogenous group which consist various physical abilities (Story and Mueller, 2002).This can be view from the world statistic that population today is much more broaden from the past, where many people survived from serious illness and accident. Furthermore the declining fertility and mortality rates are higher and it contributes to the increases of the world population. Therefore this shift of demographic c hange has a multifaceted impact on the society particularly in relation of use of the interior design. On the overview of Malaysia’s statistic in year 2005, Malaysia has been classified as an ageing nation (department of statistic, Malaysia 2006). The number of elderly citizen rise to 1. 7 million (7. percent of the population) and by year 2020, Malaysia will be a mature society with 9. 5 percent of the population aged 60 and above (department of statistic, Malaysia 2000). This statistic means that 1. 4 million older people today will be more than double in their numbers in 16 years time. Those people are the â€Å"real users† and they are active person that used the interior space and demand the space to be support their daily activities through their life course. The phenomenon of changing physical abilities related to age and disabilities are something that everybody will experience during life course (Etchell and Yelding, 2004).Therefore considering diverse users i s significant in providing a better living space for all rather than segregated them. However, in interior design practice today, frequently designers are inclined to design for a stereotype of users that know as an â€Å"average people†. Which result the built environments means for users with specific ability range only that engage in specific lifestyles that prevent or limit the activities of others outside of the targeted group of inhabitants (Kreinbrook, 2007).Nevertheless until today, through researcher observation the implementation of new regulation and standard specifically in interior design is still moving slow where many interior designers does not aware about the pertinent of utilizing and incorporate UD in design practice specifically during design process in accommodating diverse users. Through researcher observation and experience all this happen because of two major reasons; firstly because there is less sensitive responsiveness related to global issue such a s on demographic change among interior designers.And the second factor is on the old school of thought in their design practice that have been pass from generation to the next generation which become a central root in designing. To be elaborate more on the first reason, researcher believed that demographic pattern is very essential for interior designer in order to understand the market demand in design. This is because from there on, the indicator of the â€Å"real users† can be established. From the â€Å"real users† indicator the solution and action during design process in creating a better living environment to all will be more sufficient and efficient in supporting their daily activities.The second reason that causes low interest on new design paradigm specifically UD is because of old school of thought among interior designer. Conventionally, designers are still generalizes users into two different groups, such as â€Å"average† and â€Å"disable† people. With this point of view, design has been divided to standard practice and special design requirement practice where the UBBL and Malaysian standard is referred. Contrary meaning of UD which strives to be a broad-spectrum solution that helps everyone, not just people with disabilities.Moreover, UD recognizes a wide range of consumers and they try to include everyone in design. The practice of UD as stated by kose (2009) have a holistic view that when considered disable or elderly person in design, it will benefit to others group of people too. Therefore by consider diverse users in design process, the usable and accessible living environment will be increases and no one is been excluded or segregate from the system. Furthermore, as stated by Imrie (2006) none of human being can be described as an average throughout life course.This is because people are growing older everyday, they become temporary disable because of sickness, accident, broken limb, serious illness and experi ence pregnancy (Imrie, 2006). Those changing physical criteria and abilities are describing a nature of human being no one has control on that. Beside the issue discuss above, if we look at the pattern of one living space in Malaysia it probably been occupied with minimum of or at least one family member. Where the family members are consists of adult, children, and sometime been visit by their older parent or disable friend.Those indicators of various types of users are describing all of us that used the living environment. Parallel with commercial spaces too, which users and visitors are come in various size and physical abilities too. Those unexpected visitors will use the same living space and amenities with others. In view of that, researcher understood it is inflexible to consider only specific group of users during design process where the world today is heading to universal solution in design for all people.Therefore an old school of thought specifically on the categories of users is insignificant anymore in today practice. Therefore, interior design field demands a revolutionize in designing and thinking to incorporate new design paradigm such UD as part of the practice in order to have an alternative way to switch over from old school of thought to new shift of thinking that respect diverse users. A consequence of looking holistically to â€Å"diverse users† in creating interior design is very significant in challenging the interior design practice today. Therefore this research is heading to.Yet through researcher experience, many of interior designers especially in Malaysia are still unaware about the impact of demographic change to the design industry especially in interior design. sadly, as reported by Harrison and Parker (2003), this is happen because there are deeply rooted problems in the minds of those responsible for the design of the built environment, where the inclusion of people-friendly features is visualize as a necessary but no t serious attempt or late to be tacked-on in the design process that create an obstacles to utilize the living environment.In addition, base on researcher observation, there are none or few of interior designers practice in Malaysia had considered diverse users (human diversity) during design process due to lack of knowledge and support. All this happen, because of there is no enforcement and less awareness among interior designers to see the relationship of nature changing on human being related to living environment that had highly impact on user’s daily activities performance.For that reason, a new shift of design thinking and practice in interior design need to appraisal in order to support a new trend of world population that approached a crossroad where the population of older peoples and disables are increased and this scenario included Malaysia too. As a result, with this stipulation, researcher believed the definition of users in design should be extended and include s a vast and diverse range of people that need to cope with or without extreme, unusual or unique daily challenges to use the living environment.So, therefore this study tries to integrate UD in interior design process beyond the current database of anthropometric and ergonomic to comply with Malaysian law and act in built environment. The integration of UD in interior design process is more toward creating usable interior space, products, and systems that  can be used by as many people as possible at their own choice or option of the operational in interior spaces.This is because UD is a user-centered process that evolves designers and users at broaden understanding, perspectives and experience by working with the range of users in a variety of environments. For that reason by emphasizing on careful selection and placement of the design features and product guided by UD principles will encourage more â€Å"choice† and â€Å"option† to user to use the space and produ ct at their own level of physical abilities. This integration process may result as flexibility operational, and multiple alternative way or means to use the interior space that can support diverse users need.However, as stated by Guimaraes (2008) there is a challenger to include diverse users in design process because, both consumers and design professionals are not yet prepared to work continuously for development of new and more socially responsive structures. Which many active adults in the work force are still reluctant to acknowledge the impact of such issues on their lives, and they are unwilling to assign personal attention and private resources to the development of usable environments where they live, work and spend their time with their families and friends (Guimaraes, 2008).Hence, the development of usable environments per say may not be a priority for many designers too, simply because they do not perceive disability as a problem for themselves (guimaraes, 2008). For th at reason, researcher endeavor to incorporate diverse users as a main factor for UD integrated in interior design process. With that proposal it shows the significant transformation in design practice which indicates an interior design is about long term care of users rather than a short attempt at the prime time of life only.For the wrapping up, researcher concluded that the real end user can not be described either one of the group portray as an average or disable but it is the combination of population and more. As a fact of truth people are changing their physical and abilities every day due to growing older, yet their living environment are not changing toward their nature. Therefore researcher has highly motivated to pursue this research by focusing on diverse users at the early stage of designing which may result a usable living environment for all people rather than segregated them.Hence, this complex issue had motivated researcher to investigate an alternative way in design process to maximize usable of the space for diverse users that may beneficial not only to targeted group but also to others that unintended to use the same living environment. For conclusion, by include as many people as possible in design process, it will make a practical and economic sense to all regardless their age and abilities. So that the final result of living environment can be use and access by all people at the same amenities with equal comfort regardless age and abilities.Furthermore by given a variety of choice or option of use and access the design features and product in interior design everybody have equal right to use and none have been excluded accept if the physical abilities is extremely low such paralyzed. Those indication discuss above would be appropriate to be consider in design as early part as possible rather than to duplicate and separate circulation paths, vertical access, toilets and other facilities which required high cost in the projects.The bottom l ine of this research is to have all living environments that considered capable of being utilized by everyone, and necessity to provide for their differing needs simultaneously. ii) Literature evidence on the important UD theory that can improve the quality of everyday life of users. Over the last few years, the concept of universal design (UD) has become quite accepted. As a new way of thinking in design that driven from demographic trends.UD is a relatively new design paradigm that emerged from â€Å"barrier-free† or â€Å"accessible design† and â€Å"assistive technology†( Welch and Palames, 1995). The special about UD, it is differs from accessibility requirements that are usually prescriptive whereas UD is performance based (Story and Muller, 2000). Furthermore, UD does not have standards or requirements but addresses usability issues for wide range of users as possible (Horton, 2005). Rather than focus on adapting new device or support for individuals at t he later time (Horton, 2005).Therefore when designers apply UD principles in their design, the interior space and products and services meet the needs of potential users with a wide variety of characteristics (the center for universal design). Disability is just one of many characteristics that an individual might possess (Burgstahler, 2012). In addition, barrier free design and assistive technology provide a level of accessibility for people with disabilities but they also often result in separate and stigmatizing solutions for others unintended users, for example, a ramp that leads to a different entry to a building than a main stairway (Parette and Scherer, 2004).Therefore, the movement of UD strives to be a broad-spectrum solution that supports everyone, not just people with disabilities (Stainfield, 2005). Furthermore UD is assuming a growing importance new design paradigm that represents a holistic and integrated approach to design ranging in scale, for example, from product d esign to architecture and urban design, and from simple systems such as those that control the ambient environment to complex information technologies (Ostroff, 2001).As a result, UD become an approach to the design of all products and environments to be usable by everyone, to the greatest extent possible, regardless of age, ability, or situation (Ostroff, 2001 ). The ultimate goal of UD is to serves people who are young or old, with excellent or limited abilities, in ideal or difficult circumstances (Ostroff, 2001). Therefore UD become a very significant theory that can benefit everyone by accommodating limitations of the users.As the world’s population ages, so does the demand for senior to have an appropriate living environment, facilities, outdoor environments, and products. Therefore UD has been established by many professional which have a potential to address the needs of older clients yet benefit others too (Kemp, 2002). Contrary to the negative assumption that attent ion to the needs of diverse users limits good design, the experience of imaginative designers around the world reveals the range of applications that delight the senses and lift the human spirit when UD is integral to the overall concept (Imrie, 2006).For that reason UD is assuming a growing importance design paradigm which aims at a holistic and integrated approach to design, ranging in scale from product design to architecture, and urban design on one hand, and systems controlling the ambient environment and information technology, on the other (Imrie, 2006). Even though the terminology differs from one country to another; but there are significant cultural differences in how the movement has evolved in each country, but the similarities are more apparent than the differences as they transcend national laws, policies, and practices (Kelleher.J, levesque. K, Coro. L, 2007). As stated by Steinfeld (2005) there is a confluence of factors generating the need for more universally desig ned products, environments and amenities, which includes the competitive, global nature of business today, the flourishing communications technology industry, the international disability movement, and the rapidly growing aging and disabled populations all over the world. Everyone is likely at some time to experience the misfit between themselves and their environment (Steinfeld, 2005 ).Ambient conditions or stress may create problems with using products or buildings. Togetherness on increases of aging people which become a potential for vulnerability in the environment (Demirkan, Halime, 2007). People worldwide are living longer, the aging population will double in the next 20 years (Mc neil, 1997), and a child born today has a 50% chance of living to be 100 years old. This segment of the population assumes greater societal importance due to their increasing numbers as well as the resources they consume (Baltes & Smith, 2001).Until recently, gerontological science, social policy an d health policy have focused on extending life and supporting older age in terms of a society's available resources (Baltes ; Smith, 2001). Maintaining such a focus on the older segment of the population obviously leaves a smaller percentage of resources for the remaining population (Baltes ; Smith, 2001 ). Moreover, the earlier phases of life may ultimately be the most important in terms of supporting health throughout the lifespan thereby conserving resources in later years (Baltes ; Smith, 2001).From the above literature it shows that UD is very relevant in understanding the needs of today’s users. The good point about UD is to increases usability, safety and health through the design and operation of environments, products and systems in response to the diversity of people and abilities. It is a way of thinking that can be applied in any design activity, business practice, program or service involving interaction of people with the physical, social or virtual worlds.To ac hieve UD goals, as stated by many researcher (Connell 1999, Jones 2003, Mace 1987, Mueller 2005, Mullick 2002, Ostroff 2001, Sanford, Steinfeld 2001, Story 2001, and Vanderheiden 2004) these are some attention that need to be include in design process to increase the quality of users life in prime time and the future too: Attention on users:- i. body fit – accommodating a wide a range of body sizes and abilities ii. comfort – keeping demands within desirable limits of strength and stamina iii. wareness – insuring that critical information for use is easily perceived iv. understanding – making methods of operation and use intuitive, clear and unambiguous v. social integration – treating all groups with dignity and respect vi. personalization – incorporating opportunities for choice and the expression of individual preferences vii. cultural appropriateness – respecting and reinforcing positive cultural values need some in put. The pract ice of UD is contextual.There are no absolute levels of performance since each project context determines what can be achieved. It is a continuous improvement process. The practice of UD can take place regardless of constraints or the level of technology available. Thus, the success of each application has to be evaluated by comparison to prevailing norms rather than against an absolute standard. iii) Literature gaps that lead to enhance the UD application for the future of the interior design practice.In the last decades, there was a growth in the number of the elderly population and disabled people. World Health Organization (WHO) estimates that the world total will be more than one billion aged 60 or over by the year 2025 (Marshall et al 2004). Furthermore, the needs and demand of the diverse population, who are children, pregnant, adult and disable vary considerably. Yet, as per today the growing awareness among the designers to satisfy the needs of the diversified users are sti ll lack in demand (Marshall et al 2004).This is because as stated by Guimaraes, (2008) many active adults around the world are still reluctant to acknowledge the impact of physical built environment issues related to their daily lives. As stated by medical doctor Marill,(2010) natural changes in cells of human being may slow down or alter people capacity which most people will experience it when they reach their peak functioning at around age 30. As a result users at this prime age and above are at the top of their stamina of their physical body where they are generally can used all the design features in the interior space with less barrier.Although some operational of existing design features required high physical effort and crucial concentration with more energy requested, no one dare to report it as a problem because they force themselves to performance as their abilities at the peak function. Those users rather take their chance to used the existing design features with fair o bstacles rather express their personal attention because they do not want to be label as â€Å"older people† or â€Å"disable† in their surrounding where they live, work and spend their time with their families and friends Guimaraes, (2008).With that, therefore researcher believed a new technique to comprehend users needs is to understand the human diversity by include diverse users during design process in order to support them in built environment. For that reason it is a need to find an alternative approach in design in supporting a new trend of the population in line to sustain them in their chosen environment as their lifespan. From there on, this study will try to fill in the gap by integrate Universal Design (UD) at the early stage of designing, articularly during design process, which may turn design to be inclusive rather than exclusive for all. UD have ultimate input in this study because the idea behind UD is to create products and services that can be usabl e for people of all ages and various physical abilities (story, 2001). The attractiveness of UD as stated by Guimaraes (2008) is beyond the normal product it has been recognized as consumer products, where everything that is designed to be used by people are part of the UD.The unique of UD comes with seven principles that easily to be translated into the design practice (Story, 2001). These Seven Principles guide the designers and users by emphasizing the characteristic of more usable product and environment while providing a framework for the systematic evaluation of new or existing designs (Story, 2001). Furthermore, as stated by Iwarsson (2003) application of UD principles is more emphasizes on integration of accessibility and usability features from the onset, removing any stigma and resulting in social inclusion of the broadest diversity of users (Story, 2001).Therefore researcher strongly comprehend that UD is significant to be part of design process because it is truly a cohe rent theory that focuses on the ease of use of design features in the living environment for all. Even though there is an argument that UD cannot fulfill all people needs one hundred percent, but as stated by Congvinton (2000) UD can help to reduce physical barrier of built environment by given option and flexible on use and access for those who have physical abilities.In today life the society can no longer relegate the wheelchair user crippled, legless, mute or deaf people, because they are part of the society and we are also part of them. Therefore as stated by Iwarsson (2003) by designing for diverse users as possible, a design is no longer special and no longer identifies the users as different and all of us apart from each other and can share all the facilities provided in built environment without segregation.To achieve the goal, according to Guimaraes (2008) the content of legislation need to progress worldwide towards a broader definition of the population who could benefit from the development of ‘user-friendly’ environments, i. e. , environments that are responsive to users’ varied abilities. As per today the notions of accessibility and usability of built environments have expanded the definition of disability beyond the medical view regarding lack of personal capacity for the undertaking of certain activities in built environment (Guimaraes, 2008).However, in design practices today, the main focuses of usable living environment are still remained on the needs of people with permanent disabilities only. Contrary on the increased of the proportion of able body people who experience temporary disabilities due to age and life accident that have been not counted to be part of users that need usable living environment. Therefore Guimaraes (2008) has stated that there is a strong correlation between age and disability, where the older people are the more likely to become disabled as they aged.With the literature discussed, it showed t hat as the average age of number of people increases, most widely the number of people will benefit from UD will boost up (Guimaraes, 2008). Guimaraes (2008) also stated that as people get older they still want to remain active and well adjusted in their own house, local communities, while accessing public buildings and outdoor spaces. This has driven demand for better usable features in built environments. Moreover, recognizing disability as part of everyone’s issues with the design of built environments requires a fundamental transformation in the way societies have dealt with (Guimaraes, 2008).For that reason creating opportunities for each individual, despite disabilities, to live and participate to their full potential is one of the pertinent in this study. As a result, creating UD from the early stage of design is more cost effective than adaptation at a later stage, meaning that there are also strong economic arguments for building more inclusive environments (Steinfel d, 2005), Therefore, this study is heading to, since many literatures showed that UD had proven it successful applied in developed country to minimize physical barrier of built environment.However in Malaysia, the awareness of the benefit of UD from professionals just started to nurture. Therefore the implementations are still slow due to no enforcement from government and lack of the knowledge to incorporate in design. For that reason, this study attempt to look into the design practice on how UD can be integrates during design process at the fundamental level to increase the usable of the space and to assist ID for better understanding on diverse users iv) Research questions and Research objectives. Research questionsRQ: How can Universal Design Principles be integrate in interior design process in accommodating diverse users in Malaysia? Research objectives R. O: To integrate Universal Design principles in interior design process to accommodate diverse users in Malaysia. Referenc es: Asiah, 2006. Keperluan pengguna dan rekabentuk bangunan untuk warga tua di Malyasia. Pusat Penyelidikan, Universiti Islam Antarabangsa, edisi pertama 2006. Burgstahler, S. 2012. Equal access: Universal design of instruction. Seattle: DO-IT University of Washington. www. uw. edu/doit/Brochures/Academics/equal_access_udi. tml Baltes, P. B. , ; Smith, J. (2001). Multilevel and systemic analyses of old age: Theoretical and empirical evidence for a fourth age. In V. L. Bengtson ; K. W. Schaie (Eds. ), Handbook of theories of aging (pp. 153-173). New York: Springer. Center for Excellent Universal design, 2008. Building for Everyone: A Universal Design Approach. http://www. universaldesign. ie/ Department of Statistic, Malaysia. (2006) External Trade Statistics. Demirkan, Halime. (2007) Housing For The Ageing Population. European Review of Ageing Physical Activity Journal. Volume4. (4:33-38) Etchell .L and Yelding. D, 2004. Inclusive design: products for all consumers Consumer Policy R eview. volume 14 †¢ number 6 Guimaraes M. P. 2008, a holistic approach in Universal Design practice. In Avancos e Desafios na Construcao de uma Sociedade Inclusiva. R. Correa (edt). Belo Horizonte: PUC-MG,. Pp 88-104 Horton S, 2005. The Universal Usability site houses an unabridged, online version of Access by Design: A Guide to Universal Usability for Web Designers, by published in 2005 Harrison, J. D. ; Parker, K. J. 1998. Getting it right: Housing design for an ageing society in a changing world.Housing Science, 32(4), 273-283. Imrie, R. , 2006. Independent Lives and the Relevance of Lifetime Homes. Disability and Society,. 21, No. 4(June 2006): p. 15. Iwarsson, S. (2003). Accessibility, usability, and universal design – Positioning and definition of concepts describing person-environment relationships. Disability and Rehabilitation, 25, 57-66. Kreinbrook . A T (2007). A Barrier-free Paradigm for Interdependent Living. M. Arch. , University of Maryland, College Park, 2007, 148 pages; AAT 1450195 Kose, Satoshi. (2009). How can the exploding senior population be accommodated?Japanese struggle towards inclusive design. Journal of Engineering Design, Nov. 2009 Kelleher. Jennifer, Kassie levesque, Linda Coro. (2007). Universal Accessibility: study of the marketplace. Center for Community Inclusive and Disability Studies. The University of Maine. Kemp, J 2002. , â€Å"Foreword,† in Building a World Fit for People: Designers with Disabilities at Work, E. Ostroff, M. Limont, and D. Hunter (eds. ), Boston: Adaptive Environments, 2002. Mace R. 1985, Universal Design, Barrier-free Environments for Everyone. Los Angeles , CA: Designers West. McNeil, J. M. 1997.Americans with disabilities: 1994-95. US Bureau of the Census Current Population Reports, P70-61. Washington, DC: US Government Printing Office Marshall, A. L. , Chetwynd, A. , Morris, J. , et al. 2004. Type 1 diabetes mellitus in childhood: a matched case control study in Lancashire and Cumbri a, UK. Diabet Med,. 21: 1035-1040. Marill. M. C, 2010. Is This Normal Aging or Not? Pain or sudden changes need a closer look. WebMD Feature. Ostroff, E. (2001). Universal design: The new paradigm. In Universal design handbook, edited by W. F. E. Preiser and E. Ostroff, 1. 3-2. 1.New York: Mc Graw-Hill. Parette. P, Scherer. M, Technology Use and Stigma. Education and Training in Developmental Disabilities, 2004, 39(3), 217–226 Division on Developmenta Disabilities. Story, M. F. and Mueller, J. , (2002) Universal Design Performance Measures for Products: A Tool for Assessing Universal Usability, in Emerging and Accessible Telecommunications, Information and Healthcare Technologies (pp. 19-28, RESNA Press, Arlington). Story, MF, Mueller, JL, Montoya-Weiss, M, ; Ringholz D (2000). Progress in the development of universal design performance measures.Technology for the new millennium: Proceedings of the RESNA '00 annual conference, pp. 132 134. Steinfeld, E. , et. al. (2005). The Anthropometrics of Disability. Buffalo: Center for Inclusive Design & Environmental Access State University of New York at Buffalo. Story, M. F. (2001). Principles Of Universal Design. In W. F. E. Preiser & E. Welch, P. and Palames, C. 1995. A brief history of disability rights legislation in the United States. In Welch, P. (Ed. ),  Strategies for teaching universal design. Boston, MA: Adaptive Environments Center. Question 2 i. The theory/theories that guide the study.Derived from literature review, theoretical basis of this research come from a broad view of Human-centered design theory. The principles underlying human-centered design range across discipline, from community design, to architectural design, to interior design, industrial design, and design of communication venues. In this research, Human-Centered Design is focuses on the physical abilities and needs of the human user to enable them to be function at the highest level possible in their living space. It includes pr oducts and aspects of the physical environment that meet the needs and abilities of the users in interior design.For this study, utilizing research findings and data on physical abilities and limitations of users related to social needs will provide a new concept of living-environment solutions that enable all users to function at their highest capacity regardless of age and ability. According to the Institute for Human Centered Design (HCD), Universal Design (UD) has a parallel design movement with HCD that offers a similar framework for design problem-solving based on the core value of environmental responsibility. Therefore this study, attempt to adopt UD as main design theory in finding a new solution in interior design to accommodates diverse ser in Malaysia. UD is a term that was first used in the United States by Ron Mace (1985). UD is not a trend but an enduring design approach that assumes the range of human ability is ordinary, not special (Ostroff, 2001). According to Mac e`s definition of UD is â€Å"means simply designing all products, buildings and exterior spaces to be usable by all people to the greatest extent possible† (Mace, 1988). For that reason, Convington (1997) stated that UD is intended to be inclusive not exclusive. Therefore, researcher agreed with many researchers that everyone should have an equal access and use the built environment at any level of their life.Even though some users may or are facing limitation or difficult during life course, but it is not impossible task for them to live in the same living environment if UD had been included from the beginning of designing (Ostroff, 2001). For the purpose of this study, UD can be describe as a design theory that increases usability, through the design and operation of environments, products and systems in response to the diversity of people and abilities. The adopted of UD in this research is because of the holistic of definition that focusing on human interaction with buil t environment at the fundamental level.This can be portrayed in seven principles of UD that have been developed by professional and scholar with logic and realistic guideline in design (Sandhu, 2001). The UD principles are the theory base that leads to the practice. Below are the seven principles of UD that have been established definition criteria by Center for UD North Carolina (1997) and will be a baseline for research framework in this study. Principle| Definition | 1| Equitable use| A feature is designed to be useful to and accessible by people with diverse abilities. Provide the same means of use for all people; identical whenever possible, equivalent when not. 2| Flexibility in use| A feature is designed to accommodate a wide range of individual abilities. Provide choice in methods of use. | 3| Simple and intuitive| A feature is designed in a straightforward and predictable manner, regardless of the user's experience, knowledge, language skills, or current concentration level . Eliminate unnecessary complexity. | 4| Perceptible information| A feature is designed so that necessary information is communicated effectively to the user, regardless of ambient conditions or the user's abilities. 5| Tolerance for error| A feature minimizes hazards and the adverse consequences of accidental or unintended actions. | 6| Low physical effort| A feature is designed to minimize nonessential physical effort in order to allow maximum attention and can be used efficiently with minimum of fatigue. | 7| Size and space for approach and use| A feature is designed with consideration for appropriate size and space for approach, reach, manipulations, and use regardless of a user's body size, posture, mobility, and communication needs. |From the Table above, researcher plan to synthesize and adopt all the seven principles of UD to be integrate in interior design process. This is because through researcher critical reading and analysis of all the established criteria of seven prin ciples they are significant recitation of theory of usability which mean, in order to develop usable living space those seven criteria is vital to be consider in design process. Apart from that, researcher plan to expand these seven principles as operational variables that focusing on selecting and placement of the design features in living environment related to user’s daily activities.The extension of the UD principles can be overview as a parameter to set up the minimum usable and accessible design features that tolerate an option and choice to use the design features and product in living environment. As a result, researcher forecast to utilize UD principles at the fundamental level in design process. To do so, this research will only focusing on the basic design features and product in interior design that directly use by users to start their daily activities without needs any high technology involve.From there on, researcher anticipate that a synthesis on established cr itical area and product in interior design from others scholar that most reported by users who facing difficulties or barrier through their life course will be a baseline of the study. Therefore, researcher assumed with understanding the integration of UD principles in interior design process, the living environment will result no or less advance technology or device added and the most vital is without compromises the aesthetical value f the living environment. To achieve the goal of the study, researcher foresee that a sensitivity and awareness on knowledge of selecting and placement of design features and product guided by theory of UD related to usable space for diverse users among interior designers are significant for future development of usable living environment for all. ii. The theoretical development of UD framework that your study will use for application in the interior design field.The roots of universal design (UD) can be traced to pioneering by architect name Ron Mace (1941-1998), who first envisioned a design concept guaranteeing the greatest access and usability to all, regardless of age or ability, while maintaining aesthetic appeal (Center for UD, 1997). This theory is based on the premise that design of products and environments must be usable by all people, in the greatest extent possible, without the need for adaptation or specialized design (Center for UD, 1997).In 1980s Mace was particularly responding to the lacks of adequate barrier-free architecture to meet the needs of the physically handicapped. Yet, even then, Mace (1988) had a much broader application in mind, that all spaces, features and aspects of all things should be designed to be usable by all people of all ages and abilities. As a result, the intent of the UD is more toward simplify life for everyone by making more usable and accessible design features that give an option or choice to users to use and access their environment at their own preferable way (Center for UD (199 7).UD also has been developed because of significant on the achievement in the past century of enhanced health and subsequent longevity. A new dimension of the cycle of provision has presented a heightened challenge for people of all ages. According to Sandhu (2001), there are many trends in society and global markets that clearly justify the need for actions regarding disable and older people. Below are the previous concepts that accommodate people in relation to their special needs referring to UD handbook (2001): * Ergonomics: originated at the end of World War II.Upon analyzing military objectives, their successes and failures, scientists finally realized human beings needed to be taken into account in the design process of machinery and equipment, to increase their effectiveness. Ergonomics has since developed into a science concerning itself with human beings and how people function in conjunction with a variety of equipment, products, methods and circumstances. Professional e rgonomists consider a wide range of factors when offering guidance to ensure products or services is safe, easy to use, and efficient.Physical attributes such as size, weight, height, strength, skill, speed, and sensory abilities, along with thermal comfort, motion, vibration, posture and workload are analyzed, in an effort to increase performance, prolong endurance and to reduce accidents. As a summarize, ergonomics encompasses all human activity and relies on research and data of a wide variety of disciplines including Anthropometry, Engineering, Biomechanics, Environmental Physics, Body Systems, Physiology, Applied Psychology and Social Psychology.Ergonomists work to improve the quality of users’ lives, increase users safety and enhance performance by providing solutions for workstations, tools, equipment, protective wear, cleanliness and worker well-being. As a result, ergonomic concept only focuses on how to help management to identify hazardous conditions, provide train ing, analyze data, establish prevention control measures and evaluate progress as a whole rather than utilize it in daily life activities for diverse users. Barrier-free design: Was developed during the Civil Rights and Disability Rights Movements by those trying to prevent discrimination against people with disabilities. Physical barriers were recognized as a hindrance to a person’s freedom. Barrier-free designs today are influence in policies, design practices and law through the standardization of codes for access to the built environment. Although barrier-free design is part of the practice and law but the record of workplace injuries is still continue to increase.This result showed that the effectiveness of the barrier free design is still doubtful. All this happen because of it predominantly a disability-focused movement only that removing architectural barriers through the building codes and regulations. As a result barrier free design is about removing physical barrie r follow the Code and Regulation stated in federal legislation nevertheless UD is extended version of barrier free design that looking more detail on providing usable environment to largest population. Assistive Technology: Is technology that focused on designing or creating personal use devices or tools, utilized by individuals and help or compensates one with disability to function. Assistive technology essentially follows the medical model of disability where products or spaces are designed primarily to provide for people with special needs or with disabilities. Assistive technology is a personal preferable device and more on implies the development of high cost and design mainly for use within institutionalized setting, such as hospital or public housing or care center (Newell, 2003).Therefore it is less favorable to be included in personal space because of the institutional look and sometime become barrier to unintended users. As reported by Mace, Hardie and Place (1991) the di sable community are sometimes frustrated with assistive technology device because of the lack of commercially available products, misconceptions of disability, and attitudinal barriers often fostered by specialized and stigmatizing design solution.This is because of there is no prime practice that focus to create usable environment for all that included everybody rather than segregated design. Therefore the revolution and UD movement take part and started to be developed. For that reason, UD concept is referred to â€Å"lifespan† design that understands on spectrum of human abilities (Center for UD 1997) which contrary to the accessible and barrier free design that has a tendency to separate facilities in relation to different users needs (Steinfeld 1994).Even though UD is a new movement in design theory, but UD is actually an extension of accessible design, barrier free design and inclusive design which the goal of UD is to extend usable and accessible environment to the lar gest population possible, without the need for adaptation or specialized design (Steinfeld 1994). According to Johnson (2008), UD is making its way into the collective consciousness, spurred on by the needs of ageing population. The concept of UD in built environment is originated from United Stated of America and other countries such as United Kingdom, Australia and Japan (Roennfeldt, 2003).UD is also known by different phrase covers a range of interpretation in different country, which is often used interchangeably, and overlapping but the objective or the goal of UD originally meant the same, to encompass all users, including elderly and disable people in the overall general population (Hasono, 2004). The accepted phrases that have been used internationally are design-for-all, trangenerational design, design for the broader average or design for the â€Å"non-average†.Others similar concept and share same objective of UD that have been used worldwide, for instance ‘L ife Span Dwelling’ in Norway, ‘Adaptable Housing and Flexible Housing’ in the United Kingdom, ‘Life Time Home and Easy Adaptable House’ in Sweden, and ‘Elderly Dwelling’ in Denmark (Kose 2009). Even though most residential designed with the UD concept are called differently in various countries but the objective or the goal of UD originally meant the same. According to Hasono (2004), UD phrase is still an alternative and preferable way of expressions to describe design for all included older people and the disable.Therefore the phrase of UD is ultimately use in this research, which described one solution that fit all people in built environment as they grow older. One of the most obvious UD succeed was reported by Steinfield (2005) is because of expression on usable features is invisible on the product or environment; its aesthetic qualities remains, yet its usefulness is maintained. In addition, UD goes beyond minimum access codes and s tandards, to design environments that are comfortably usable and accessible by people from childhood into their oldest years (Nasar, J.L. ; Evans-Cowley, J, 2007). It is contrary to the negative assumption that attention to the needs of diverse user limits good design (Ostroff, 2001). Although UD may well be true to support diverse users with good design, it is important to see the successful of UD in western countries beyond the life style and culture too. This would appear to be supported by Kato (2007), in Japan, where UD has been effectively utilized by Japanese in their daily life activities without compromising their culture, way of living and climate.Kato (2007) added that successful implementation of UD in Japan was due to the characteristics and features of UD that are visible in the product. The way designers from Japan incorporating the idea of UD through carefully selected and placed differently of the UD features at the house components and products was the main rationa le of success in applying UD in Japan (Kato, 2007). Moreover, Imrie (2006) had stated UD concept in housing grew out of the recognition to simplify daily activity by considering basic needs of users; on how user access or use or operate the product or space.Imrie (2006) described daily activities such as people walk in and out the house, transfer around the house, use and reach some fixtures and products in house are main activities for people before they start other daily activities such as bathing, cooking, eating and sleeping. As a result, the daily activities described are very important and common activities for all people in all over the world regardless their culture, language and knowledge.Therefore researcher had concluded the most common activities that every single people will performance in pursuing their daily activities are summarized as below: * Able to get in and out the house easily * Able to get through the doorway * Able to move around the space * And able to reac h and use all the equipment Furthermore, those common activities described above will be a main parameter in this research. Many research findings reveal that the highest environmental problems such as falls among older people occur in the toilet, bathroom and kitchens.Even though the research finding says so, through researcher observation and confirm with previous study done by Mansor (2008), indicated that barrier and obstacles in the area mention above are in fact started with the used of unplanned and unusable design features of building components and products. The verification of above statement possibly can be interpreted as an evidence that by looking critically on how users transfer themselves into the toilet (using door features: door handle, door frame, floor finishes at door frame and etc) are seldom recorded.If the door features are usable and accessible such as no threshold or no changing level at the floor of the toilet, it will give less or no barrier to user to pas s through and to continue their daily activities such as bathing and others (Mansor, 2008). The indication of this part of the analysis led to the conclusion that design features in interior design components and products through detail selection and proper placement may minimize the barrier and obstacles in living environment.In the scenario described above, it can be attributed to shows that if the door does not permit users to access it easily, it also hinders users to continue others daily activities. Therefore with this reviewed, researcher has set the limitation of the study in the direction to micro understanding of design features rather than focus to macro view of area or spaces in order to create accessible and usable space to all. With that statement, researcher has full confidence that UD can be successfully applied in Malaysia too, without the need to compromise the look of the physical living environment or even the culture.This is because, as stated by Johnson (2008) UD concept is not a new science, style, or unique in anyway but it requires only an awareness of needs and it is a realistic approach to making everything that is designed and produced are usable and accessible by everyone to the greatest extent. Johnson (2008) added, the application of UD involves minor changes on the placement and selection of the design features in living environment for example on size, choice of operation, or the way in which the user must interact with the design.With that, It is significant to shows that UD is not an added features or device in interior design but it is more toward on improvement or upgrading the existing features to be more easy to use and access by all regardless of culture, language and knowledge. From the conceptual of UD described above, researcher anticipated that integrating UD principles in interior design process will be a significant result in accommodating diverse users in Malaysia. iii. Theoretical framework to explain the potenti al of integrating UD during the interior design process.To illustrate the development of theoretical framework in this study, researcher will segregate the key operational variables into three divisions as follow: a) Universal Design i) Universal design Principles ii) Usable design features b) Interior Design i) Design process ii) Regulation and Standard c) Integrated UD process i) Selection and placement of Design features ii) Interior Design Intervention iii) Usable and Visitable interior space Flow chart for theoretical framework The development theoretical framework to show the potential of integrating UD can be clarified as follow:The main body knowledge of the study become as showed above is Interior design and Universal Design. From the construct of each body knowledge, researcher attempt to focus only on design process and UD principles. From the center focus determine above researcher will explore the components or features that most pertinent in each part such the most com ponents requirement during design process is regulation and standard apply in the process together with human database that guided designer to provide an appropriate measurement in design. For the UD principles, expert and cholar from center for UD North Carolina has established seven principles related to usable and accessible design features theory that have been accepted worldwide. From the above components and features researcher will scrutinize both to comprehend the integration. From the integration process researcher will identify the appropriate method how to put it into the practice. As a result, through literature review and researcher experience the best modus operandi to integrate both body-knowledge is through considerate on selection and placement of usable design features in interior design process.To perform the modus operandi described above, researcher has identified four interior interventions that most reported generate some obstacles to the users in their daily activities. Those interventions related to daily activities can be illustrated as follow: Entrance features An entrance is made up of several components: * Actual door * Interior and exterior floor/ ground area in the immediate proximity of the door * Threshold * Door hardware (door handle) The entrance features in this research is about the main access or passageway for the purpose of get in and out the building.An entrance features includes door and size of the opening, floor features, threshold, and the hardware of the entry door such as the door handle. Those features are important to determine whether users can use and access easily or with fairly obstacles or with major barrier that permit them from getting in and out the house at their preferred abilities, to start perform others daily activities. Internal Door features * Door width * Floor features between the door * Threshold * Door hardware (door handle)Internal door can be described as a main opening component on the wall that provides access to interior spaces. The features to be analyzed are the characteristics of the door component such as door handle, door width, opening operation of the door (in or out swing) and floor features between the door and the threshold. Those listed features are directly contact in user’s daily activities such as to relocating themselves from one space to another space to perform daily activities. Vertical circulation: StaircaseIncluded all components at the staircase: * Design of the staircase * Railing size and design * Handrail size and design Vertical circulation is more on studying the staircase features that consist of handrails, railing features and staircase design. This is because staircase is the main building component that connects two different levels of the spaces in the building (please disregard on technology such as lift and escalator because this study only focused on fundamental design features in interior design).Therefore by understanding s taircase components features described above related to nature of use by human will be significant to support them in reposition from different level of the interior spaces. Electrical power point Contents with several electrical devices: * Electrical switches (location and proportion) * Electrical socket (location and proportion) The components of electrical power point in this research are limited to electrical switches and socket terminals specifically focused on location or position and proportion of height in interior design.These design features of electrical power points are important because in today life, human activities depends a lots on electrical devices to support their needs and activities. Those electrical power points are components that are used daily in a interior design space to pursue daily activities such as switching on and off the lights, computers and television for entertainment and also for cooking purposes and etc. 1. Main body-knowledge: Universal Design Principles Universal Design in this research goes far beyond removal barrier issues.UD in this study is more toward physical access and use of the interior space where interior design is not simply an obstacle to be negotiated. UD is more related to user’s interaction with many different features in the living environment and product use that often user rely on it when in the interior space. Therefore researcher concludes that UD principles is pertinent in interior design to give an idea and as guidance for creating usable and accessible living environment in supporting diverse users in Malaysia 2. Main body-knowledge: Interior designInterior design field known as one of architecture division that addresses large and complex issues related to interior space planning and the end users. Research has stated that 90 percent of human activities take place in the interior space (ASID 2007). With that finding it showed that interior design become a very important part in human live to move forward in daily activities. As refer to America Society of Interior Design (ASID) interior designer is a profession that required a holistically understands about the end users in creating a living environments that support their daily activities.For that reason, researcher foresees the end users should be a central focus of the creation in interior design. This is because; users have direct connected with the built environment where they should feel trouble-free to use and access the interior space. A fundamental goal of interior design is generally to make a space that is both comfortable and aesthetically pleasing, often catered specifically to the needs of users. Interior Design is the imaginative blend of art and science in the design of environments or people that involve the adaptation of natural and human-made environments. In general Interior design engages both in public and private buildings or spaces. Historically, interior design was reserved primarily for roy alty and the aristocracy. Now, in the modern world, Interior Design is known as a line of work that give a total creative solution for interior spaces through conceptual planning, aesthetic value and technical solutions related to human needs.But through researcher experience and observation many interior practices in Malaysia, are enthusiastic in showing their design creativity through style, fashion, furnishing and advance technology which the practicality of the living space related to end users was attend after the whole conceptual phase completed and normally was assign to the technical person such as assistant designer or draughtsman to complete the job. As a result, the interior space that supposes to be as a conducive living space to support users in daily activities becomes a space of appreciation only, because it is good to be used.Therefore a new shift of thinking to bring interior design beyond of the definition as an added value in architecture need to put away. Althoug h the ultimate design goal of interior design is to enhancement the space, renovation

Labels

Alex George-Hampton Hour: 3 Labels Some argue that labels are critical to language and communication. Labeling is describing someone or something in a short phrase or word. Labels can be used to represent good things, and help characterize people and things. All languages use labels, because without them it would be very difficult to describe certain people or things. When explaining what someone looks like its almost impossible to not use labels. Short, tall, skinny, fat, longhaired, pretty, etc. are all labels. Without these types of labels we would have to use exact information to describe what a person looks like, instead of using a word or short phrase. Labels help simplify our social world, by reducing the amount of processing we do when meeting a new person The problem with labels is that they are based on assumptions. Labels are judgmental, and are created by opinions and beliefs. We willingly accept these labels as statements without evidence of them being true.These assumpt ions become stereotypes, which can become put-downs. Everyone is exposed to some form of labeling and stereotypes throughout his or her life. Labels quickly lead to name-calling and verbal abuse. Stereotypes are often based on race but can also refer to intelligence, religion, age, sexual orientation, etc. Most stereotypes are intended to give off a negative impression. Social categorization is developed from labels and stereotypes, which is a big reason for prejudice attitudes.Stereotypes are so common that it is likely to not even recognize them when they occur in everyday life. There are positive stereotypes, but negative stereotypes seem far more common. . A disadvantage to labels is that they make us ignore the difference amongst individuals, causing us to believe what isn’t necessarily true. Work cited: http://en. wikipedia. org/wiki/Labeling_theory http://www. simplypsychology. org/katz-braly. html http://www. colorado. edu/conflict/peace/problem/stereoty. htm

Ace Manufacturing Essay

Of all the topics in this course, many students find Lesson 4 to be the most frustrating. I think this may be due in part to an apparent contradiction: there are lots of numbers and equations to work with, but surprisingly little certainty in our conclusions. I share your frustrations at times. Fortunately, these cases are the only â€Å"strictly financial† case studies †¦ the only ones where number crunching is an end unto itself. However, basic financial analysis will always be an important part of our toolkit for making pricing decisions. The document which follows contains the â€Å"answers† to these two case study assignments: Ace Manufacturing and Healthy Spring Water. Despite the financial emphasis, they are similar to the previous cases insofar as they’re intentionally open-ended and somewhat vague to encourage you to draw out all of the contingencies and factors that need to be considered. They’re intended to stimulate thinking. If you feel a bit frustrated by that, it probably means they’re working. Only after you’ve identified the issues and concepts that are relevant to the questions can you start to focus your efforts on how to solve the problem. This is my answer key (of sorts) for the two assigned cases. I know  how much many of you struggled with this case and your efforts were not in vain. Having had to slog through all of the confounding complexities of financial analysis is necessary to fully prepared you for what may lie ahead in your professional endeavors. Ace Manufacturing 1. What is the relevant unit cost for making this pricing decision? There are two primary alternatives that you might consider when approaching this question. Those of you who have this type of responsibility in a â€Å"real world† context are likely to suggest that fixed costs and G&A costs should be allocated equally/proportionately across the two products. At the opposite extreme, you might have chosen to argue that the additional 30,000 units should only be required to cover the incremental costs incurred †¦ implying a relevant unit cost of $7.50. Is one of these approaches â€Å"better† or â€Å"more correct† than the other? Is one of them more realistic? More conservative? Is one approach more conventional †¦ and does being â€Å"conventional† mean it is correct? Arguing persuasively for either position †¦ or a compromise view in between the two †¦ has some merit. And †¦ I’ll certainly try to be fair in evaluating your work, but I have a bias toward being both conservative and coldly realistic. Here’s my thinking †¦ building the units requires using designs that cost money to build and tooling that the company borrowed money to purchase. These are direct fixed costs. They also require maintenance of the plant which is currently being covered by the first 150,000 units. Since incurring these costs is necessary to producing the additional 30,000 units, why shouldn’t the additional 30,000 units be required to cover a fair share of the costs? That leaves the $60,000 increase in General and Administrative Costs associated with the new production †¦ which I would treat in the same way as the increases in direct fixed costs. Does all of this â€Å"squabbling† about how and where to allocate costs make a difference? It makes a big difference in evaluating the profitability of pursuing this new account. 2. Is this business sufficiently profitable to make bidding worthwhile? Although there can be a few subtle variations on this analysis, here’s the way that the two alternative approaches to allocating costs break down: One approach (Plan A) yields a profitable outcome †¦ $2.50 per incremental unit. The other, a loss of $1.25 per incremental unit. When you look at the total dollars columns, however †¦ either scheme generates the same level of profitability – a net gain of $75,000. Confused? The notion of the incremental units covering their â€Å"fair share† of fixed costs shows a net loss resulting from this additional business, but you can’t argue with the total dollars outcome. While the additional units don’t cover their â€Å"fair share† of costs, they contribute $75,000 toward these costs – costs that would not have been covered by the original 150,000 units. In this situation, the concepts of fairness and conventional practice could obscure a profitable opportunity. Based on the financial analysis alone, the company should definitely take the new business. What other considerations are relevant? Well †¦ is there a potential downside in terms of â€Å"indirect† cannibalization and price erosion? There’s always the Walmart effect to worry about †¦ that if you sell an â€Å"incremental volume† of goods at a discount through an alternative channel, buyers may switch channels – and 10,000 units sold at discount will cannibalize 10,000 units in sales at higher margins. Another concern is that prospective buyers will use the lower-priced â€Å"inferior† product as leverage in negotiating the price of the better product. Even slight price reductions in the 150,000 of regular sales would wipe out any profitability gains from additional sales of the inferior product. A simple case study †¦ and two short questions. But appearances can be deceiving. For grading purposes, I’m looking for a thoughtful analysis of the situation †¦ a recognition that there’s more here than crunching a few numbers. A â€Å"bad answer† would be one that rejects the possibility of pursuing this account without recognizing that it is a profitable venture from a strictly financial perspective.

Summery Essay Example | Topics and Well Written Essays - 250 words

Summery - Essay Example Idealism encompass individual dealings based on corporate ethical values, religion, gender and age, while the relativism encompass religion and provide the view that moral actions of individuals depend upon the natural history and weigh the situation accordingly. The article discuss about the ethical value questionnaire to examine the ethical ideologies of senior managers from organizations listed in Australian Stock Exchange. The results signify that senior Australian managers display geometric mean of 22.9 for idealism and relativism with geometric mean of 16.4. The study also specifies that no relationship was observed between age and idealism. Although, the study finds a low response, but those who responded are keen to behave ethically as compared to non-responders. However, the study did not incorporate heterogeneous immigrant community and emphasize on the fact that effective ethical training is required to generate managerial skills for ethically challenging situations. These training programs will enhance sensitivity to the diverse ethical ideologies and help the managers to avoid potential conflicts. The study opens the door to perform research in the direction of providing an insight for examining and generating interplay between individualism/ collectivism and idealism/ relativism of managers belonging to different cultures.

Evidence Based Nursing. Watchful Waiting Essay Example | Topics and Well Written Essays - 1000 words

Evidence Based Nursing. Watchful Waiting - Essay Example It is a solid guideline developed specifically for physicians when treating cases and complications emanating from AOM. The adduced evidence in the article is quite relevant to nursing practice owing to the many sources of data that have been used to develop it. In addition, the guidelines were compiled by specialists from different medical fields that are allied to AOM such as infectious diseases and microbiology. Although the steps outlined in the source are many, they are quite simple to follow for any medical practitioner. It completely discourages the automatic prescription of antibiotics for AOM cases. Block, S. L. (1997). Causative Pathogens, Antibiotic Resistance and Therapeutic Considerations in Acute Otitis Media. Pediatric Infectious Disease Journal, 16, 449–456. This article can be classified as a filtered as well as summary of evidence which came about through a symposium that discussed the challenges of antibiotic resistance. In the recent past, there has been an unprecedented increase of antimicrobial resistance to antibiotics which has affects the treatment of AOM. This is because antibiotics have been viewed as the choice of treatment and as such, their prescription has been abused. The evidence summary in the article summarizes way of handling antibiotic resistance and therefore makes it appropriate for nursing practice. Underlying causative microbes of AOM are different and it follows then that before prescription of antibiotics the causative pathogens must be known. Moreover, research has shown that some antibiotics are only effective in particular pathogens which underscore the need for proper diagnosis of causative pathogens. Kelley, P. E., Friedman, N., Johnson, C. (2007). Ear, nose, and throat. In W. W. Hay, M. J. Levin, J. M. Sondheimer, & R. R. Deterding (Eds.), Current Pediatric Diagnosis And Treatment (18th ed., pp. 459–492). New York: Lange Medical Books/McGraw-Hill. The information contained in this source is on ears, nose and throat infections which in different ways are connected to AOM. As such, it is a filtered article which articulates the different pathogens that cause infections in ears, nose and throat. These three parts (ears, nose and throat) are in close proximity and therefore infection in one part can be easily transmitted to other areas. Moreover, the article is also an evidence based guideline due to the information that it avails on diagnosis, treatment and prognosis of infections that are found within those three parts. The information here is detailed, well researched and presented thereby making it appropriate for nursing practice. Much of the information is summarized in a diagram that contains steps to follow when handling cases of AOM. McCracken, G. H. (1998). Treatment of Acute Otitis Media In An Era Of Increasing Microbial Resistance. Pediatric Infectious Disease Journal, 17, 576–579 Just like the previous three articles, this article is both an evidence summary an d a filtered source because it articulates the way forward when handling AOM cases. It synthesizes many peer reviewed articles and states that there is no single or clear way of treating cases of AOM. This is because the causative pathogens are different with varying levels of virulence and sometimes antibiotics may be used in combination. It follows then that there is no standard way of handling AOM cases due to factors such as efficacy of antibiotics, causative pathogens and their virulence. The appropriateness of this article to nursing practice is found in its excellent articulation and synthesis of

NUTRITION DIPLOMA Research Paper Example | Topics and Well Written Essays - 5000 words

NUTRITION DIPLOMA - Research Paper Example They are not living a healthy life as they spend most of their free time watching TV or playing passive games that do not involve active participation. To ensure that school children have good health both physically and mentally, it is important for the teachers and parents to partner to monitor and advocate for healthy practices for the children in and out of school (Marotz, 2014). In this case, the children are overweight due to the unhealthy practices that they are practicing. Starting with their diet, most of the food they eat is bought from fast food outlets. Such food is rich in calories and sugars. Eating such food is not good for their health since they are not actively exercising to burn the extra calories (BarCharts, 2011). The effect is that they have five to ten lbs. more weight than what is expected for children at their age and gender. The diet that is offered at school is not good. Any school should include dairy, whole grains, fruits and vegetables in their food which is not the case. In recent research on the relationship between student performance and their health, it was established that obese children are most likely to perform poorer compared to their healthy counterparts (Gardner, 2012). Therefore, their poor concentration is caused by their nutrition problems. On top of that, taking lots of sugary foods has been found to affect the brain negatively impairing memory. Jane and Peter spend most of their free time either watching television or playing games that do not call for any active participation. Such include video games. Children need exercise to lead a healthy life (Rouffaer, 2014; Sorte, 2013). Since their parents are not free to oversee how the children utilize their free time, they end up indulging in activities that further harm their health. The school does not have a playing ground which is a very basic requirement. Since the children are at school for the better part of the day, the teachers should make sure that they are

Gold Industry Trends Dissertation Example | Topics and Well Written Essays - 2000 words

Gold Industry Trends - Dissertation Example For instance, in the second quarter of 2011, the international demand for gold was almost 919.8 tonnes, 17% less compared to previous year. The value of gold has increased by 5% ‘year-on-year’ and the total demand of gold with respect to value is 44.5 billion USD (World Gold Council, 2011). Furthermore, in the second quarter of 2011, the demand of gold attained a record increase by concentrating on the emerging markets of India and China. These two nations occupy almost 52% of gold piece and currency investment as well as 55% of aggregated international jewels’ demand. It is worth mentioning that demand for gold in India is accounted as 38% and China is 25% with respect to worldwide gold growth rate i.e. 7% in 2011 (World Gold Council, 2011). Gold Industry Investment The financial market of gold permits market contestants to use gold as a medium of capital, investment and a basis of security. Gold is practically imperishable and can exist in several forms. Thus, gold can be used for jewelry, investment, official assets, security etc. The investment in gold currently accounts as the second largest usage of the material. According to the report of World Gold Council (2011), in the year 2010, the total amount of gold investment was almost 31,400 tonnes i.e. 18.7% of total gold usage in the world. In the year 2010, several assessments proposed that around 168,300 tonnes of gold have been extracted worldwide which can have an impact on the demand of gold (World Gold Council, 2010). ... In the year 2010, several assessments proposed that around 168,300 tonnes of gold have been extracted worldwide which can have an impact on the demand of gold (World Gold Council, 2010). Gold as Financial Product and Instrument For various investors, gold has emerged to be a financial instrument and an ideal investment choice which is fundamentally associated with lesser risks compared to other financial investment instruments. Investment in gold is beneficial when the financial market condition is unstable. In present day context, there are several products which originate their worth from the price of gold and those products are used as investment instruments such as ‘gold futures’, ‘gold exchange traded funds’ and ‘licensed gold coins’ among others. In this irregular value of currencies, driven by economic condition and massive uncertainties regarding accurate price of other financial instruments, gold can be a smart option to invest (The Hon g Kong and Shanghai Banking Corporation Limited, 2011). New Product Development in Financial Services Industry Financial organizations need to carry out new product development strategies on a regular basis to stay competitive in the market. Discovering the potentials of developing new financial products to influence the current customer demand in the market is an exceptionally stimulating procedure followed by financial institutions (Strategy Corporate Finance, 2010). In the financial industry, new product developments are often witnessed to fail because of quick market variations along with the challenges of altering internal structures to preserve new offerings. The challenges of new product development for financial products can be approached from three perspectives which are: Introducing a single financial

Allegory of the Cave Essay Example | Topics and Well Written Essays - 500 words - 2

Allegory of the Cave - Essay Example I have personally been caught up in a cave situation with the belief in the stereotype that men do better academically than women. This is a stereotype I had lived with for long time and would usually feel agitated to find women classmates beat me in my fourth grade. The thinking that women are inferior in academics compared to men is indeed a stereotype because some women have achieved great academic success than me. I see my situation similar to Plato’s case when some human figures remain chained under the caves, away from light and that life is indeed civilized and enjoyable. The human figures under the cave live as prisoners and some new intervention is needed to get these people out of their current lives to enjoying all the good things that life has to offer (Plato, Cowley & Tantor Media, 2011). It was until I joined a study group that I came to realize that women shared the same wisdom that men did and no gender was of less importance. I came to the realization that performance in academic is all about hard work, passion, and dedication and not about gender. Joining the group was such a powerful intervention to my stereotype cave because I saw with my own eyes, women take over responsibility and do work in the same manner a man would. The woman leader led the groups to great discussions, alignment, and presentations and we were able to beat all other groups, even others led by men. This challenged my stereotypic thinking and prompted change to the way I perceived women. My change process came in three major steps. First was the realization of the stereotypical cave I was living in (Farahar & Zahra Pictures, 2006). Here I realized that I was living with beliefs that were no longer applicable in a civilized society. Second was the desire to change. Here I decided to change t his was my first step in getting out of the cave. The third step was to join a movement that would assist me get out of the cave completely. I

Ortentalism and Race in Disney Movie Essay Example | Topics and Well Written Essays - 1000 words

Ortentalism and Race in Disney Movie - Essay Example Racism allegations spread across all media and is not fully a confinement of print media or visual media. In the recent past, social media has played a prominent role in fuelling the already critical and unfortunate situation. The other angle is that there are counter blames between the white Americans and the non-white citizens on who propagated discord. For instance, the ugly face of the media came to the fore on social media in what was supposed to be a celebratory moment. This was when Davuliri an Indian born American citizen lifted the Miss America tittle.Events following this was a social media washed with racist slurs. It went to the extent of her being branded a racist and an Arab with links to 9/11 terrorist attacks (David 33-36). Selective reporting is rife in contemporary America. The story printed or aired to the public takes a certain dimension depending on the race of the writer and the race of the person or group he writes reports. In most cases, tabloid sensationalism and racial baiting are used by the media in their prints to score misleading ratings and political mileage. A recent example is the George Zimmerman case that the media hijacked to fuel racism. There was information spilling all through the various media types that Martin’s death resulted from racial profiling (Wise 39-43). Writers pulling stances in their publication are high profiled writers with a wealth of media experience. They command a large readership following which offers them a vantage position in spreading hate and in-depth discord among the American population. The motive behind these writers work on selective coverage and covering races they attack is a challenge to establish. Sources from some quarters have established that historical injustices faced by some races have resulted to media partiality. It is alleged that a section of the media are determined to work up emotions of members emanating from the same race. This is to remind them and portray other

Managing people at work Research Paper Example | Topics and Well Written Essays - 1000 words

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Animal Farm And A Utopian Society Essay Example for Free

Animal Farm And A Utopian Society Essay Based on George Orwells Animal Farm a utopian society can not be achieved. A perfect world is impossible to achieve because you will always get someone who takes charge and overrules the people. In the book the animals successfully rebel from the owner of the farm, Mr. Jones. After the rebellion as a whole the animals set up some rules and commandments. At this point the animals feel that they have created a utopia, or a perfect world. They feel they can work hard for a while and then be rewarded with retirement. Eventually there becomes a superior group of animals that convince the rest of the animals that they are of higher intelligence. With this in mind they then told them that the elite group, the pigs, deserved more of the delicacies such as milk and apples. The pigs declared that these foods increased their abilities to do the brain work. The pigs also take over the house and begin to adopt many of the evil habits of man. In reality the pigs forced the other animals in to doing all of the manual labor so that they could reap the benefits solely for themselves. This is the sole reason that a utopian society can not be achieved. The pigs, or higher forms of government can only hold the respect of the people for so long until they eventually go back to the old ways, and the utopia is demolished.

Literature Review of Research related to Performance Appraisal

Literature Review of Research related to Performance Appraisal This chapter served as the foundation for the development of this study. An overview of the extensive historical research related to performance appraisal,as well as the theories of motivation related to performance appraisals is presented. 2.1 Performance Appraisal System 2.1.1 Meaning of performance: There are different views on what performance means. According to Brumbrach (1988, cited in Armstrong, 2000): Performance can be actions as well as their consequences. Behaviours originate from a performer and convert performance from a concept to an act. Not just the instruments for results, behaviours are also outcomes in their own right the product of mental and physical effort applied to tasks and can be judged apart from results. The above definition considers performance to be involving both the actions, in other word behaviours, taken during the process in attempting to achieve goals and outputs obtained as a result from the effort. Following this, Armstrong (2000) emphasizes the need for managers to deal with the potential of employees and accomplishments while managing performance. To determine if performance has been achieved, measures have to be developed to appraise the accomplishments and establish the rate at which it has been accomplished. Above all, performance should be about the decision and action taken with available information at any existing situation. 2.1.2 Performance Management System (PMS) Noe et al (2006) define performance management as the process through which managers ensure that employees activities and outputs are congruent with the organisations goals.The concept of performance management has contributed a lot in the development Human Resource Management in recent years. The concept was first coined by Beer and Ruh in 1976. However, it is barely in the mid 1980s that it had been accepted as a distinctive approach. Performance Management is widely being used in organizations so as to obtain the best results by trying to improve performance of the workforce. Goals and standards are being planned well beforehand in order to get satisfied outcomes. 2.1.3 Performance Appraisal System (PAS) Performance appraisal also known as performance review, formally documents the achievements of an individual with regards to set targets. It is a component of PMS. The system has become an essential management tool in todays organizations. Managing employees performance can be said to be as important as any other work that all managers execute during the year. Grote (2002) describes performance appraisal as a formal management tool that helps evaluate the performance quality of an employee. Schneier and Beatty as cited in Patterson (1987) define it as a process which apart from evaluating also identifies and develops human performance. According to Karol (1996) performance appraisal includes a communication event planned between a manager and an employee specifically for the purpose of assessing that employees past job performance and discussing areas for future improvement. 2.1.4 History of PAS The history of performance appraisal is fairly concise. Appraisal really began with the Second World War. It was used to assess results. Dulewicz (1989) says that there is an indispensable human inclination to judge the work of other people as well as ones own work.It can thus be said that appraisal is both unavoidable and universal. Even without the existence of a planned appraisal system, one can have a tendency and find it natural to evaluate the job performance of another easily and subjectively. Performance appraisal was seen in the industry in early 1800. Randell (1994) identified its use in Robert Owens use of silent monitors in the cotton mills of Scotland. The Silent monitors were in terms of blocks of wood with different colours painted on each visible side and it was hung above each employees work station. At the end of the day, the block was turned so that a particular colour, representing a grade of the employees performance, could be seen by everyone. (Weise and Buckley, 1998) Subjective evidence indicates that this practice had a facilitating influence on subsequent behavior. Spriegel(1962) and Weise and Buckley(1998) affirm that by the early 1950s, 61 per cent of organizations regularly used performance appraisals, compared with only 15 per cent immediately after World War II. DeVries et al. (1981) pointed out the primary tool to be the trait-rating system, which focused on past actions, using a standard, numerical scoring system to appraise people on the basis of a previously established set of dimensions. The main tool, used under here was trait rating system. The concept of Management by Objective (MBO) was first proposed by Peter Drucker in 1954. Mcgreror then used it in the appraisal process in the year 1957. He suggested that, employees should be appraised on the basis of short-term goals, rather than traits, which are jointly set by the employee and the manager. Weise and Buckley (1998) affirm that this method was very advantageous as it lead to a transformation of a managers role from being a judge to a helper. It also showed that employees productivity ultimately leads to performance. However, when employees performance was measured on the basis of units, then MBO was ineffective. This lead to new development in the appraisal process and the employees were evaluated on the basis of behaviour based rating. Smith and Kendall (1963) designed the first tool to focus on behaviors and it was the Behaviorally Anchored Rating Scales (BARS). 2.1.5 Modern Appraisal Todays performance appraisal process has evolved into a more planned and formal process. It is used as a means which helps identify and compare employees performances. The appraisals data are frequently being used to review several Human Resources decision. It can determine any need for career developments and trainings. For issues such as raise in salaries, rewards and promotions, employers are more and more making use of the appraisals results. Appraisals have now developed into a regular and intervallic system in organizations, normally carried out at least once a year. When talking about the modern approach to appraisal, the term feedback cannot be ignored. The one-to-one discussion between supervisors and subordinates gives rise to feedback and is referred to as the feedback process. This process can improve communication all through the organization but also it can reinforce employees relationships with their superiors. This is so as the workers have the feeling that they do matter to the organization and that their needs are being taken into consideration. The performance appraisal system has most likely become a future-oriented approach as it aims to improve future performances by considering present problems. 2.1.6 Purposes of PAS The most known purpose of performance appraisal is to improve performance of individuals. Cummings and Shwab (1973) held that performance appraisal has basically two important purposes, from an organizational point of view and these are: 1. The maintenance of organizational control 2. The measurement of the efficiency with which the organizations human resources are being utilized. Still, there are also a variety of other declared purposes for appraisal as per Bratton and Gold (2003) and Bowles and Coates (1993) and some are; improving motivation and morale of the employees, clarifying the expectations and reducing the uncertainty about performance, determining rewards, identifying training and development needs, improving communication, selecting people for promotion, discipline, planning corrective actions and setting targets. Furthermore, Bowles and Coates (1993) conducted a postal survey of 250 West Midland companies in June 1992, where organizations were asked questions pertaining to the use of Performance management in the organization. These questions included the apparent purpose of PA in the management of work, its strengths and weaknesses. Through their survey they found out that PA was beneficial in the following ways: PA was favorable in developing the communication between employer and employee It was useful in defining performance expectations It helped identified training needs. Performance appraisal can thus be used as an effective tool to improve employees job performance by identifying strengths and weaknesses, meeting of targeted goals and providing training if needed. 2.1.7 Techniques of PAS There are several commonly used techniques of performance appraisal as reviewed by Oberg (1972). They are as follows: Essay Appraisal, Paired Comparison, Graphic Review Scale, Weighted Checklist, Person to Person Rating, Forced Ranking, Critical Incidents. The above techniques were the traditional ones but the methods most widely used today are: Management by Objectives Employees are requested to put up their own performance objectives. They are then judged through these objectives by verifying whether they were satisfied or not. However, in many cases organizations themselves set their standards and goals even after consulting employees. 360 Degree Feedback 360 Degree Feedback is a process in which employees receive private and anonymous feedback from the people who work around them. Kettley (1997) says that when an individual receives feedback from different sources of the organization, including peers, subordinate staff, customers and themselves, the process is called 360 degree feedback or appraisal. The employee is then assessed using those received feedback 2.1.8 Feedback Feedback about the effectiveness of an individuals behavior has long been recognized as essential for learning and for motivation in performance-oriented organizations. Ilgen et al.(1979) stated that feedback is considered as an important tool in performance appraisalprocess. Feedback can be a useful tool for development, especially if it is specific and behaviorally oriented, as well as both problem-oriented and solution-oriented according to Murphy and Cleveland (1995). One of the basic purposes of formal appraisal process is the provision of clear and performance based feedback to employees. Carroll and Scheiner(1982) affirmed that some organisations use feedback as a development tool,while in some organizations it is used for merit evaluation and compensation adjustment. McEvoy and Buller(1987),Wohlers and Gallagher( 1990) contributed that feedback is very essential for the employees because it forms a baseline for the employees which help them to get a review of their past perfo rmance and chance to improve their skills for the future. Ashford (1986) says that when feedback is considered as a valuable resource, then only the individuals feel motivated to seek it, which helps in reducing uncertainty and provides information relevant to self-evaluations. There is also evidence that performance feedback (if given appropriately) can lead to substantial improvements in future performance (Guzzo et al., 1985; Kopelman, 1986; Landy et al., 1982) Fedor et al. (1989); Ilgen et al. (1979) identified that it is commonly accepted that negative feedback is perceived as less accurate and thus less accepted by recipients than positive feedback.Furthermore, Fedoret al. (1989) found that negative performance appraisal feedback was less accepted and perceived as less accurate than positive performance appraisal feedback. 2.1.9Views Organisations Employees have on P.A.S Evans (1986) asserts that many employees believe that their promotion or salary increments depend mostly on their performance. Employees therefore are in a dilemma and consider this situation as survival of the fittest. They know for a fact that, their performance will only be taken into consideration at the end of the day. So, in order to grow in the company they need to be proactive towards their work. The feedback the employee receives from his superior, may simply describe the level of performance achieved. Hence, it becomes important for the managers to conduct the appraisal technique correctly. Employees can only accept criticism if it is useful and important to them. Managers should therefore know how to give information regarding progress made in performance and how to present criticism as well. Meyer et.al (1965) carried out a study in General Electric Company where certain points relating to performance feedback was highlighted. In this study, 92 employees were appraised by their managers on two occasions over two weeks. The study was carried out using questionnaires, interviews and observation. The first appraisal highlighted performance and salary while the second one underlined performance and improvement. It was observed that lots of criticisms were pointed out by the managers, which lead to defensive behaviour of the employees. The conclusion of the study was that criticism leads a negative impact on the motivation and performance of the employees. Also feedback sessions designed to improve performance should not at the same time consider salary and promotion issues. Ilgenet. al (1979) add that employees who believe that the appraisal system is under any kind of bias, are most likely to be dissatisfied by their work and can also leave their jobs. On the other hand Murphy and Cleveland highlighted one possible reason for the widespread dissatisfaction with performance appraisal in organization as the systems used by these help neither them nor their employees in meeting the desired goals. Landy et al. (1978), Klasson et al. (1980), and Tang and Sarsfield-Baldwin (1996) found evidence that the assignment of raters influences perceptions of fairness and accuracy in performance appraisals and hence about the whole process itself. Nevertheless, according to Jacobs, KafryZedeck (1980) employees perceive PA to give them a proper understanding of their duties and responsibilities towards the organization. Likewise, organization sees it as a tool to assess employees on a common ground and one which helps in salary and promotions decisions, training and development programs. In many circumstances appraisal plans are interpreted by managers as a system that helps an organization to change regular priorities and usual ways of working and in so doing to alter its strategic direction. Hence, in circumstances where change cannot be attained by managerial proclamation, appraisal takes on the character of an engine of change. When managers look at appraisal from this angle they hope that it will bring about a change in strategic direction and organizational behaviour. Researchers have suggested that reaction to performance appraisal is critical to the acceptance and use of a performance appraisal system (Bernardin Beatty, 1984; Cardy Dobbins, 1994; Murphy Cleveland, 1995). Reactions may even contribute to the validity of a system (Ostroff, 1993). Cardy and Dobbins (1994) suggest that with dissatisfaction and feelings of unfairness in process and inequity in evaluations, any performance appraisal system will be doomed to failure (p. 54). Murphy and Cleveland (1995) stated that reaction criteria are almost always relevant, and an unfavorable reaction may doom the carefully constructed appraisal system. 2.1.10Benefits of PAS Possibly the most important benefit of appraisal is that, in the rush and pressure of todays working life, it allows the supervisor and subordinate to have time out for a one-on-one discussion of indispensable work problems that might not otherwise be addressed. Likewise, the existence itself of an appraisal system indicates to employees that the organization is genuinely concerned with their individual performances and advancement. This only can have a positive impact on the employees sense of worth, commitment and belonging. Appraisal offers the rare chance to focus on employment activities and objectives, to spot and correct existing problems and to enhance favorable future performance. Thus the performance of the whole organization is improved. Performance appraisal usually provides employees with acknowledgment for their work efforts, if any and as a result it brings them satisfaction. Actually, there are facts supporting that human beings will even prefer negative recognition in rather than no recognition at all. During performance appraisals, feedbacks are obtained. These provide vital information on whether training and development needs should be considered. The presence or lack of working skills, for example, can become very obvious. The supervisor and subordinate can thus agree upon any demand for training. As far as the organization is concerned, the overall appraisal results can provide a regular and efficient training needs audit for the organization as a whole. The information obtained from appraisals can also give indication on an organizations recruitment and selection practices. This can be done by screening the performance of recently hired workers. The general quality of the workforce can also be monitored by assessing any improvement or decline performances. Changes if needed in the recruitment strategies can then be considered. 2.1.11Criticisms related to P.A.S There are several problems in the actual performance appraisal primarily due to rater bias. Some supervisors are too lenient and thus have a tendency to rate all employees positively rather than really measuring their performance. Another problem is the central tendency where supervisors position the majority of the employees in the center of the performance scale, even though they deserve a better or worse grade. The halo effect is another error usually made during appraisals. This arises when a supervisors general feeling about an employee influences the overall judgment. Performance appraisal systems are at times criticized for weaknesses in the system design itself. Sometimes they assess the wrong behaviours or consequences, or focus on employees personality instead of on their work performances. Very often standards for appraising employees are not related to the work itself. As a consequence employees may not likely be interested in such a system where performance standards are unsuccessful in highlighting important aspects of the jobs. Some organizations founds that PAS is a constant cause of tension, since evaluative and developmental concerns come often into disagreement. It is said that the appraisal can serve only one of them at a time. Also they find it dehumanize and demoralize to pass on judgments which then become source of apprehension and stress to employees. Many researchers such as Derven (1990) expressed doubts about the effectiveness and dependability of the appraisal process. Some found the process to be imperfect in nature. Moreover, Gabris Mitchell found a disturbing bias in the appraisal process called the Matthew Effect. It is said to take place in cases where employees keep on receiving the same evaluation each year. This denotes that there is the belief that if an employee has work well, he or she will continue on that pace. The Matthew Effect advocates that even if employees struggle to do well, their past appraisal reports will discriminate their future progress. Accuracy is important in appraisals. However for raters to appraise employees accurately, they should give unbiased results. Unfortunately accurate ratings are quite impossible as researchers affirm that personal liking, look, former impressions, gender and race will certainly manipulate appraisals, that is, there will always be some kind of biasness. 2.1.12Conclusion about PAS There are various schools of beliefs as to the validity and reliability of performance appraisals. While Derven (1990) doubts about its dependability, Lawrie (1990) finds it to be the most important aspect of organizations. A recent survey concluded that more than fifty per cent of the workforce wishes that their supervisors list the performance objectives much more specifically and clearly. The same survey revealed that 42 per cent of the employees were rather disappointed their organisations performance appraisal system. Many supervisors make the wrong use of appraisal. They use it as a punitive tool rather than helping their subordinates to improve their performance and overcome work problems. According to Shelley Riebel, as in the Detroit News (April 11, 1998) often managers are unsuccessful to explain what they really expect from their employees and fail to well describe the criteria used for assessing their performance. The data obtained during the appraisal process should be wisely used and considered. Still, for performance appraisal to be successful, it is important to carry it out on a regular and consistent basis. This will allow supervisors to follow and review employees work. Raters often make the mistake of emphasizing too much on mistakes committed by the employees. Rather, if ever some problem is spotted by the supervisor, the issue should be discussed with the employee concerned and both should try work on a solution. 2.2 Motivation Performance Appraisal System 2.2.1 Introduction to Motivation Motivation can be defined as the driving force that moves us to pursue a certain goal, or trigger a particular action. It can be considered as the desire within a person causing him or her to act. People generally act for a motive and that is to achieve a specific objective. Two main types of motivation have been noted, namely intrinsic and extrinsic. Intrinsic motivation comes from the inner self while extrinsic motivation arises when external factors require one to perform something. According to Passer and Smith (2004) the concept motivation refers to a course of action that influences the determination, direction and dynamism of goal-directed behaviour. Similarly, Kreitner and Kinicki (2007) assert that motivation represents psychological practices that stimulate voluntary actions. In the work context, as confirmed by Coetsee (2003), motivation entails the readiness of individuals and groups to put much effort so as to achieve organizational goals. From the above, it can be construed that there exists no single and general definition for motivation. Yet, Boje and Rosile (2004) regard motivation as an authoritarian ideology, a way to manipulate performance and where visions of self-actualisation need gratification. This view might be too negative to consider, but the rise in capitalism has been driven by high concentration motivation programmes which sometimes turn employees into production machines. 2.2.2 Motivation and P.A.S in Organisation Today Motivation can be the key to a successful organization. It is often claimed that the best businesses have the best motivated workers. Well motivated employees are said to be more productive and perform quality work. It remains however one of the most challenged tasks for managers to motivate their staffs as everyone is unique. A supervisor should strive to tie in the companys goals together with the employees individual goals through performance management. Moreover, the whole performance appraisal process and its result can affect an employees motivation. As highlighted by Cummings and Swabs (1973), employees performance is the outcome of the employees motivation to perform. In an organisational context, the performance is appraised by assessing the employees aptitudes and potentials to achieve the set goals. 2.2.3 Theories of Motivation related to P.A.S 2.2.3.1 Edwin Lockes Goal Setting Theory A main element for efficiently coaching employees is by using goal setting. Edwin Locke (1968) introduced the Goal Setting Theory whereby employees get motivated to work for the organisation when they are given specific and pronounced goals to achieve. This theory emphasizes that hard goals produce a higher level of performance than easy goals. Secondly, particular hard goals produce higher level of output and lastly, behavioural intentions lead to choice behaviour. Many, who study the relationship between performance and motivation in organizations, will agree that goal-setting and explanation creates confidence in the workers. By clearly explaining the meaning of the goals, employees will have a clear view on what the organization wants to achieve. Coetsee (2003) affirms that the most performing workers are goal-directed. Set goals allow employees to accomplish organisational vision, aims and strategic objectives. The assumption made here is that when people recognise and understand what is expected from them and how they are to be met, they will be motivated to achieve them within the time-limit. With regard to coaching, goal-setting theory has been used more than any other as a framework to motivate employees to improve their performance. The early work of Maier (1958) and Meyer et al. (1965) emphasized goal setting in the appraisal process. In a study, Latham et al. (1978) found that consistent with the theorys predictions, employee participation in setting the goals resulted in higher performance than assigning them, not because of greater goal commitment, but rather due to high goals being set. According to Dossett et al. (1979), a similar result was observed with Weyerhaeusers word processing employees. Goals and objectives set by the employers and employees should be discussed regularly. Erez (1977) asserted that for difficult goals to result in high performance, sufficient feedback is very important. 2.2.3.2 Behaviour Maintenance Model (BMM) Cummings and Swabs presented the Behaviour Maintenance Model (BMM) to illustrate how people are motivated to perform efficiently in an organisation. This model emphasises on the significance of outcomes in the motivational process. Fig.1: Behavior Maintenance Model This framework shows that goal aspirations results in goal attainment and motivation. When goal attainment is achieved by the employee, it leads to job satisfaction which in turn leads the employee to become motivated. 2.2.3.3 Victor Vrooms Expectancy theory Expectancy theory is an idea that was introduced by Victor Vroom. The theory as explained by KreitnerKinicki (2007) is based on the assumption that people are motivated to act in ways that will be followed by valued and desired outcomes. The theory says that an employee might be motivated when there is a belief that a better performance will result in a good performance appraisal which will help in the realization of personal goals. The theory focuses on motivation as the combination of valence, instrumentality and expectancy. Valence is the value of the alleged result. Instrumentality is the point of view of an individual whether he or she will really obtain what they want. It shows that successful act will eventually lead to the desired result. Expectancy refers to the different level of expectations as well as confidence regarding ones capability. Employees believe that these create a motivational force and this force can be represented by the formula: Motivation = Valence x Expec tancy The theory focuses on three things: à ¢Ã¢â€š ¬Ã‚ ¢ Efforts and performance relationship à ¢Ã¢â€š ¬Ã‚ ¢ Performance and reward relationship à ¢Ã¢â€š ¬Ã‚ ¢ Rewards and personal goal relationship 2.2.4 Conclusion: Performance Appraisal as Motivator? From the above reviews, it can be seen that no such research has been done to show if performance appraisal really acts as a motivator to employees. Bratton and Gold (2003) and Bowles and Coates (1993) claimed motivation to be one of the purposes of appraisals. It remains unconditional to know whether performance appraisal has a role to play in employees motivation. The research will therefore try to answer the following research questions: Does the Performance Appraisal System affect employees motivation? Does the system affect more a specific category of employees? How do employees perceive the PAS at the MRA? How do employees perceive feedback? Does the level of importance given to the system directly affect the employees motivation? Does the trust put on the appraiser influences the employees motivation?