Monday, September 30, 2019
Protein Energy Malnutrition Essay
The articleââ¬â¢s subject concerns the protein deficiency among infants in the Osun state of Nigeria. Nursing frequency and duration experienced a reduction during complementary food were introduced to infants in Osun. Mothers tend to be complacent in feeding their babies with complementary food, which result to the minimized breast-feeding of mothers that hinders the natural nutrition that these infants need. à à à à à à à à à à à In a study conducted among Osun infants, they discovered that it was not a advisable for children at this age to be fed by such synthetic food. Consumption of such tends to halt the natural nourishment the babies need from their mothers. As early as two years old, babies were exposed already to complementary food, which is against the requirement of the World Health Organization (Ogunba, 2004). According to WHO, the amount of protein and calories (energy) that were consumed by infants were not above standard levels because these foods contain excess amount of carbohydrates alone (Ogunba, 2004). Obviously, the nutritional requirement of an infant is not met due to the outcome of early supplementation of these synthetic food. Infantsââ¬â¢ natural diet should require constant breast-feeding in which they are enable to consume protein from milk. Unfortunately, this apt nutritional nourishment is ignored by the mothers in Osun (Ogunba, 2004). à à à à à à à à à à à In a study conducted among Osun infants, protein energy malnutrition was discovered that it was in constant depletion. The lack of protein among the infants resulted to ââ¬Å"stuntingâ⬠. Stuntingà has a significant presence in the rural areas, which is an indication of chronic under-nutrition in these areas (Ogunba, 2004). It was discovered that stunting was among the culprits of infant growth faltering, as a result from the consumption of complementary food, children from one to six months of age were experiencing a decrease in growth and health progress (Ogunba, 2004). Stunting is the most prevalent of the different manifestations of PEM (33.9 per cent), followed by underweight (21.0 per cent) and wasting (9.2 per cent) (Ogunba, 2004). Children need protein more than adults do because they are constantly growing and developing. The protein requirement of infants is per unit of body weight higher than those of adults. Reference Ogunba,B. (2004). Protein energy malnutrition in complemented breast-fed babies: implications of à à à à à the timing of complementary feeding. Nutrition & Food Science. Retrieved February 10, à à à 2008, from à à à à à à à à à à à http://swtuopproxy.museglobal.com/MuseSessionID=af57a678251afeca8c38cca61826cae/ à à à à à à à à à à à MuseHost=www.emeraldinsight.com/MusePath/Insight/ViewContentServlet?à à à à à à à à à à à Filename=Published/EmeraldFullTextArticle/Articles/0170340504.html
Sunday, September 29, 2019
Red Riding Hood Essay
How would you categorize the point of view [e. g. , first-person, second-person (i. e. , ââ¬Å"youâ⬠), third-person limited, third-person omniscient]? * Is the point of view consistent throughout the story (told from the same perspective), or does it shift at any points in the narrative? If so, make note of when and how those changes occur. ) * How does point of view shape your reading of the work? In what ways does it contribute to or detract from your reading of the work? * How does point of view relate to the storyââ¬â¢s themes or content? Your initial post should be at least 150 words in length. Support your claims with examples from the text, and properly cite any references. Respond to at least two of your classmatesââ¬â¢ posts by Day 7. I chose to analyze ââ¬Å"Little Red Riding Hood. The point of view is third person limited. The story is narrated as though the writer was watching over and retelling the story as it takes place. The point of view is consistent throughout its entirety. There is quoted dialogue from each character, especially when Little Red Riding Hood arrives at the Grandmotherââ¬â¢s house and is comparing the features of the Wolf to the Grandmother. I struggled to remove the images I have stored in my mind from the storybook that I read of this over and over as a small child. I remember that in the picture-book the Wolf was drooling over Little Red Riding Hood because he was planning to eat her. The innocence of Little Red Riding Hood prevails as she continues to keep questioning Wolf about his features like the size of his hands, ears and eventually his mouth. I donââ¬â¢t know if it seems to change POV during this part of the story or if it because in my mind I no long hear a narratorââ¬â¢s voice. It may also be due to this being the climax of the story. I just felt it was important to note that instance as I read the story. I feel that third person limited point of view is a perfect way to tell this type of story as long as the author is able to portray the characterââ¬â¢s nature well before the story is underway. For instance, if the reader is not informed that in some way that Little Red Riding hood is an innocent and compliant little girl (protagonist) and that the nature of a wolf (antagonist) is to kill and eat his prey by any means available, then the entire meaning may be misconstrued.
Saturday, September 28, 2019
Practicum project Essay Example | Topics and Well Written Essays - 1000 words - 1
Practicum project - Essay Example In 2007, alone the death rate stood at 7,000. This concern led to the Institute of Medicine to come up with a report dubbed ââ¬Å"Preventing Medication Errorsâ⬠(Hughes & Blegen, 2007). The report emphasized on the need to practice safe medication administration. Six years later, the problem still exists and there although many measures have been put in place, there are still cases of unsafe drug administration in chemist, hospitals, and pharmacies. It is for this reason that I have gained a lot of interest in the field of pharmacology. Therefore, as a nurse educator my aim is to bring change into the nursing field by ensuring that my students gain a comprehensive understanding in safe administration of medicine. As a nurse educator in pharmacology, I have had to read extensively on the current situation concerning pharmacology and the arising issues and changes in the nursing field related to medication. The process of medicine administration is continuously becoming complex because of the continuous production and discovery of new drugs in the market. The number of prescribed medicine per patients is also playing a major role in this trend (Garrett & Craig, 2008). Another important factor that is playing a key factor in the medication field is the rapid change in medical technology and the several procedures and policies that have come up. Over the years, as I have progressed with my career I have come to discover that pharmacology, either as a course or part of a course for a nursing education is a very important element for any health care practitioner. A safe medication process and use are two essential principles that contribute towards a ââ¬Å"safe use of pharmacological agents in perioperative clinical practiceâ⬠(Hicks, Wanzer, & Goeckner, 2011). According to Hicks, Wanzer, and Goeckner (2011), proper use of medication involves the following steps obtaining, prescribin g, recording, dispensing, administering, and finally monitoring. However, it is
Friday, September 27, 2019
CM115 Week 1 Seminar Essay Example | Topics and Well Written Essays - 250 words
CM115 Week 1 Seminar - Essay Example At times, people are unable to communicate while under stress, and it may affect personal and interpersonal relationships. For that reason, the study will help me gain on knowledge about communication in stressful situations. Effective communication is an inherent skill that the study of communication fosters. The study of communication is essential for several reasons. Despite our best attempts, people can understand what we communicate differently, depending on their translation. For that reason, the study will help reduce conflicts, frustrations, and misunderstandings experienced in the communication process. Secondly, it enhances clear and effective communication, and this improves communication skills, which fosters respect and builds trust. Thirdly, the study goes further than just the use of words, but also equips a person with a set of skills that integrates the emotional aspects and nonverbal forms of communication. Lastly, it improves cooperation, decision-making, and problem solving, and equips one with the necessary skills to communicate even difficult messages in an efficient manner that does not create conflict (Oââ¬â¢Toole, 2008). In the main, it enables one to read their audience and understand the best method to present
Thursday, September 26, 2019
Introduction to Networking Essay Example | Topics and Well Written Essays - 250 words - 3
Introduction to Networking - Essay Example This method is reliable since it guarantees transfer of data from the sender to recipient in the same order that data is sent (Kim, 2011). Connection-oriented services usually set up virtual links in between the ending systems through a network. I also learnt that routable protocols contain both network and device address while non-routable protocols regulate the transfer of data; they always utilize interior routing systems as a means of transferring data. I will use this knowledge in the future in educating others. What I struggled with this week was grouping various protocols into routable or non-routable and connectionless and connection-oriented. Trying to identify and group the protocols was a chief problem. I discovered that internet protocols utilize routing to relay data to and from computers. The internet routing devices are referred as gateways (Kim, 2011). Both interior and exterior gateways can be used in relaying information from the sender to the receiver. Regarding this weekââ¬â¢s lessons, I have any helpful tips, which I can share with my fellow
Services Management - EFQM Excellence Model and Radar Logic Essay
Services Management - EFQM Excellence Model and Radar Logic - Essay Example The fundamental objective for the study is highlighting the effectiveness of the model in the actual business scenario. Further, the paper will discuss the significance of the model which is the practical and objective approach to make operations of a company better. The challenges and critique on the model which include the fact that mathematical details are not inclusive will be highlighted. Since this is a secondary report, the main methods used to compile the report were library study and internet research. A case study of Mr. Smith, a customer with Executive Bank PLC who lost valuables will be the basis of focus on how EFQM can be a turnaround tool. The findings on the case exposed the lack of proper communication by the operations and customer care department. The report recommends that the company should carry out systematic checks on its operations and adopt a continuous improvement of systems. Secondly, proper staff and communication channels are recommended to avoid any fut ure problem. Table of Contents Executive Summary Introduction EFQM: Background Information Principles Value addition to the customer Creating sustainability Developing an organizational capability Harnessing creativity and innovation. Vision, integrity and inspiration Possessing agility Managing talent Continuous results Purpose of EFQM Significance Challenges and criticism of EFQM Case study: Executive Bank PLC. Gold Card Protection Service Possible Causes of the Problem EFQM Solutions for the Gold Card Protection Service Developing an operational network Redesigning of the operations of the card service Prioritize issues Use of the EFQM Concept as an exemplification of the above Solutions Use of The Radar System Conclusion Recommendations References Further sources Introduction It is the objective of each organization or firm to offer quality services and satisfy all interested stakeholders. Many models have been created to measure and control the performances of these firms at sp ecified periods according to Afuah and Tucci (2003, p9). As effective as they may be, each of the models has been found to have a considerable degree of limitations. The most effective of these models ought to have three qualities that can be of use by the management and employees namely innovation, collaboration and cooperation. It is obvious that service delivery executed at the highest level does not only satisfy a customer, it also motivates the employee to work better and give better results. The EFQM or European Framework for Quality management incorporates the three qualities that can harness these desired results in the service sectors such as banking and insurance. The model was launched in 1991 on the platform of eight fundamental concepts of quality management. With over 30,000 small and large organizations applying its principles, EFQM has proved to be not only reliable but also an effective framework of management. This exercise focuses on EFQM principles and their sign ificance, its critique and its application relates to a bank namely, Executive Bank PLC. EFQM: Background Information After the great depression of the 1930ââ¬â¢s and the emergence of new markets, organizations in America began to look for new ways of doing business. This was mostly motivated by the drive to do business in an effective and efficient manner. Research activities in various institutions were ongoing on the aspect of
Wednesday, September 25, 2019
Research Paper on Eliminating Job Stress Thesis
Research Paper on Eliminating Job Stress - Thesis Example .................................................................................16 Results & Analysis........................................................................................20 Discussion of Findingsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦31 Conclusionsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦34 Recommendationsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.35 Limitationsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.35 References.................. ...................................................................................37 Introduction This paper will study job stress in organizations and how it impacts employee performance. It will take on a qualitative approach to research by conducting interviews/ focus group discussions with employees with varying positions in a selected company. The growing complexity of living in contemporary times is brought about by several factors related to progress. Working in various jobs may be much more challenging due to the evolution of job descriptions to include maximized work schedules filled with unceasing tasks. Oorganizations deemed to be successful may still run into internal problems, mostly related to their employees. These employees form a major part of the organizational setup. and majorly it is due to their performance that organizations become successful or bankrupt (Dewe, Driscroll O, & Cooper L, 2010). A major concern of organizations is the productivity of their employ ees as achievement of organizational goals depend on it. One major factor that may severely impact employeesââ¬â¢ performance at work is ââ¬Å"job stressâ⬠. (Dewe, Driscroll O, & Cooper L, 2010). Executive Summary The awareness that job stress can adversely affect the performance of workers in an organization can be alarming since stress may be inherent in most organization. This study explores how job stress affects the work performance of employees in an organization. Specifically, this study engages discussions with teachers and staff of a school. A focus group interview was conducted with 10 members of the educational institution concerned. They were asked their opinions regarding the relationship between job stress and employee performance; the main causes of job stress; what happens to them when they are stressed and the impact of job stress in both their personal and professional lives. Background of the study With the increase in volume of work, complexity in situat ions and heavy competitions job stress is on the rise. Generally, stress is what one feels when the demands on his life exceed his ability to meet those demands. According to data from health and safety, company executives recorded that in Britain around 420,000 were going through stress, anxiety and other pressure issues. In 2006, the figures mounted to 195,000 fresh cases (Dewe, Driscroll O, & Cooper L, 2010). Over the years the rate has continued to increase and by 2007 it was stated that out of every 6 individuals at work, one among them was experiencing job stress. When carrying out research, it is important to understand the scope of the problem and how it will benefit the industry in that regard. As it can be seen from the statistics mentioned above, job stress is a significant issue. Since each employee is an asset of the organization and is contributing to the running of the organization it is essential to study his/her interests and issues and keep them at
Monday, September 23, 2019
Public Safety Services Research Paper Example | Topics and Well Written Essays - 1000 words
Public Safety Services - Research Paper Example This paper will illustrate how the department will improve quality and quantity of public safety services. The Department launched the Fire Safety Trailer Program to educate the residents on fire safety and how to respond in various real-life situations. The trailer used by the Fire Department contained a mobile home which was used as a simulation in educating the residents on life-saving techniques. These include how to contact the emergency department as well the use of smoke detectors at home. Although this program was successful in educating the citizens on fire safety, there are various measures that the department can undertake to improve their delivery services on safety programs (Brunacini, 1996). The Department should provide public safety services that meet the changing expectation and needs of the society. The needs and expectations of the society are not static rather they evolve with time. In order to address the communityââ¬â¢s evolving needs, the Department should identify the gap between the citizens' needs on public safety and the Departmentââ¬â¢s ability to address these needs (Brunacini, 1996). The Department should carry out surveys in the community targeted at identifying the emerging trends and changes in the population that influence the publicââ¬â¢s expectation of public safety. In addition, the Department should use the surveys to identify current and future disparities in public service delivery so as to address the evolving expectations of the population. The survey should be carried out by the department on a regular basis so as to identify relevant issues in society. The Department should prioritize the delivery of services to meet the identified gaps between the department and the society (Bradley, 2011). This involves changing the approaches used by the Department so as to address the dynamic needs of the society. Secondly, the Department should provide sufficient response capabilities throughout the town so as to respond to emergencies and crisis calls made to the department.à Ã
Sunday, September 22, 2019
The Christian Ministry in Africa Essay Example | Topics and Well Written Essays - 2500 words
The Christian Ministry in Africa - Essay Example One of the main difficulties of effectively presenting Christ to Muslims remains ignorance on important issues such as on the Quran, the life of Muhammad, traditions, Muslim beliefs on Christ and prejudices and social beliefs of Islam. An effective missionary ought to demonstrate the highest level of sympathy and a rare appreciation of the important fundamental truths Christianity and Islam have in common. One should exhibit Christianityââ¬â¢s superiority in life and in doctrine by admitting the Islam doctrinesââ¬â¢ excellences and life but then immediately prove the superiority of Christianity. This is a trait that is absent in most of the missionaries that attempt to preach Christ to Muslims and one that if properly mastered could be a certain game changer. Arrogant Approach from Missionaries and their Inconsistent Lifestyles At heart, Muslims are not satisfied with Muhammad as a suitable figure as a clear tale of his character and life as indicated in the Quran greatly stand s out and shocks them. Traditionââ¬â¢s whitewash fails to wipe away the inconsistencies in his conduct where for instance, his relations with women present great moral difficulties to many Muslims who are starting to think in higher terms of ethics. A missionary, with great sensitivity and care not to offend his Muslim listeners, should confidently challenge a comparison between the life of Christ and that of Muhammad even as presented in the Quran itself (again highlighting the relevance of a missionaryââ¬â¢s knowledge of the Quran).
Saturday, September 21, 2019
Plato, Machiavelli Essay Example for Free
Plato, Machiavelli Essay Machiavelli says the prince only has to seem good, not be good. Plato insists that seeming is bad, being is good. Nicolo Machiavelli is known as being an realist who accepted that fact that humans are brutal, selfish, and fickle while Plato was an idealist who believed people could be ruled by a philosopher king who ruled over the warriors and tradesmen of his ideal republic with rationality. In his view the philosopher-king was in charge of making the state a utopia in that everyone had his/her place and all worked together for the common good of the state. Machiavelli said that this was a foolish idea. Machiavelli philosophy of government was centered on the ruler. He believed the king, or despot, had the right to do whatever was necessary for his own gain, or whatever the monarch considered the good of the state which he called Virtuââ¬â¢. Machiavelli believed the only purpose for a ruler was to make war, and protect its citizens from attacks by other states. He advocated the slaughter of surrendered generals in order to crush hopes of revolution even rationalizing that it was worth the risk of revolution should it anger the people. Machiavelli believed a ruler should be immoral using deception and illusion for power and never allowing the people to know the ââ¬Å"realâ⬠him In Machiavellis time, as it is today, the States whole reason for being was to serve the citizens. The ruler, therefore, is justified in doing whatever is necessary to maintain the country or state, even if it is unjust. In Platos time, man served the state. According to the viewed that ethics and politics are the same, or at least co-terminous. There was no distinction between private life and public life, as there is today. Plato argues a ruler can never be unjust. Plato argues against this type of ruler, who rules solely by might. Plato tries to prove that it is always better to be just than unjust , claiming that there is a strong connection between justice , personal happiness and the well being of the state. Machiavelli underlines the fact that moral principles are not necessarily connected with the efficiency of the act of ruling . If the principles of morality and justice need to be broken in for the state to be prosperous , than this is how things should be done. In the end, Plato and Machiavelli lived very different lives, contributing to their differing thoughts on the world. Plato grew up in the upper aristocratic class but was adopted by Socrates. As he followed Socrates, he learned all he would need for his later life as a philosopher when he essentially wandered around Greece without pay. In this way he was untouched by wealths corruption. Machiavelli, on the other hand, grew up in a wealthy Italian home and lived well supplied for by his patrons. The wealth that he was accustomed to was the main cause for his philosophy centered around personal gain.
Friday, September 20, 2019
Overeating In Youths And Adolescents Health And Social Care Essay
Overeating In Youths And Adolescents Health And Social Care Essay Overeating is a major social problem. Throughout the history, perception of overeating has been changing with time owing to the changing social, political, and economic situations. Overeating is an eating disorder which is centrally characterized by addiction to food that leads to binge eating. Individuals who suffer from compulsive eating disorder suffer from episodes of uncontrolled eating. It has been shown to have psychological connection as these individuals tend to experience pressured and frenzied feeling. As a result, the individuals continue eating even after they become uncomfortably full. Binge eating tends to be followed by intense guilt and sometimes depression. While bulimics will purge themselves with vomiting or use of laxatives, individuals suffering from compulsive eating disorder rarely vomit or use laxatives and hence they continue to accumulate weight. Overeating has been recognized as one of the factors contributing to increased incidences of overweight and obes ity which are major public health concerns. Overeating is a social problem which means that the problem has taken different dimensions throughout history. It has been defined and understood in different ways depending on the changing political, social, and economic conditions. Even during the medieval period, overeating was recognized but it was not understood the same way it is understood today. This implies that understanding of the problem has been changing with time and though it was recognized as a sign of wellness in the past, it is considered a major health problem today. Overeating today affects people across the social demographic divide. The problem is today compounded by social values and health concerns. The government has put in place different programs with an aim of mitigating the effect of the problem but little has been achieved. Despite the current understanding of overeating as a social and health problem, and the programs that have been instituted to mitigate its effects, it still remains a major social and health concerns in the world today. Historical Background of Overeating Overeating is a social problem that has changed over time. Since the medieval period, overeating has been understood in different ways depending on the changing economic, social, and political environments. The problem has also been understood in different ways depending on the dominant social values and the changing philosophy of social welfare (Levi et al., 2008). Definition and understanding of the problem have transformed with changes taking place in the environment. The current definition and understanding of the problem is very different from how it was understood during the medieval period. In order to define and understand overeating, it is important to first look at the historical definition and understanding of the problem. Historical understanding of binge eating dates back to the medieval period. At a time when the society was highly stratified, binge eating was understood as a sign of excesses (Tanofsky-Kraff, 2008). It was mainly practiced by those who had excess to eat, mainly those in the upper class. This means that the understanding of overeating during that time was mainly engraved in indulgence since these were only those who could afford plenty of food who ate more. Interestingly, overeating was not recognized as a health problem during the middle ages. Historical accounts have revealed that the ancient Greece and Arabia had texts which showed description of binging and purging which means both were recognized at that time. Also in ancient Rome, historians have shown the existence of constructed vomitoriums places where individuals or feasters threw up food. This is a sign of existence of overeating even at those ancient times. It has recorded that Roman Emperor Claudis who ruled between 10 B.C. to A.D. 54 and Vitellius who ruled between A.D 15 to A.D. 19 were both bulimic. These historical accounts affirm to the fact that eating disorders were recognized as early as 10 B.C. Although it was not recognized, overeating was the main cause of obesity in ancient times. Obesity, which results from overeating, is an age-old problem whose perception has changed over time. During ancient civilization, obesity was perceived in much different ways just like other overeating disorders. For example, ancient Egyptians considered obesity as disease. There have been wall drawing in Egypt which depicted obesity as an illnesses. There was also the famous statuette of Venus figurines, which depicted the image of an obese female torso and which are presumed to have played major roles in carrying out rituals. Ancient Chinese also showed that they understood the problem of obesity and its effect on the longevity of the problem. The Aztecs firmly believed that obesity could be considered as a supernatural problem which was affliction of gods. Hippocrates, who is regarded as the father of medicine, recognized that there were many sudden deaths which could be attributed to obesi ty, and this was expressed clearly in his writings. However, this perception changed from place to place. In areas where food was scarce, overeating and consequential obesity were considered as signs and symbols of wealth and a higher social status. In some African cultures, brides were plumped up in order to prepare them for child bearing period. Before a wedding, a bride was plumped up until she reached the expected weight to assist her to bear a child. This shows that overeating and obesity were perceived in different ways. However, serious focus on the prevalence of eating disorders did not take place until the 19th and 20th century. At the time, there was great scientific advance which provided for research framework to carry out studies to understand the existence of these diseases. For example, it was in 1979 that a British psychiatrist, Gerald Russell, made official description of existence of bulimia. He is the one who gave it its current scientific name, bulimia nervosa. He had carried out a scientific study between 1972 and 1978 (Munsch and Beglinger, 2005). What sets apart the description of Russell from those of ancient Greece and Arabia is that Russell identified that bulimia was carried out in order to cut weight, while the ancient studies did not identify the reason for existence of binging and bulimia. Throughout history, overeating has been perceived in different ways. This perception has changed greatly with changing times, especially in the course of 1900s. For example, French designer Paul Poiret showed that overeating and consequential obesity were unfashionable. Poiret designed skin-revealing women clothes in order to reveal the body image. In the course of the 19th century, the rate of obesity continued to increase at an alarming rate as a result of different factors, among them change in eating patterns, especially overeating and changing lifestyle. Despite the historical records of existence of binge eating, it had not been recognized as a health problem until 1959. In 1959 psychiatrist and researcher Albert Stunkard first described overeating or binge eating as a social problem (Cooper and Fairburn, 2003). He first described it as Night Eating Syndrome and later the term Binge Eating Disorder was used to describe overeating behavior that did not have nocturnal component. This meant that the problem was recognized as a social problem only in 20th century despite its existence for many years. Although the problem has been observed for a number of years, there has not been any scientific study that looked into the trends of overeating. At the time Stunkard described the problem, he had observed there was increasing number of people who were becoming overweight. He noted that overweight individuals had more incidents of overeating compared to the rest of the population (Levi et al., 2008). The clinical observation convinced Stunkard that overeating was somehow related to obesity and only individuals with obesity showed recurrent episodes of overeating. With increase in the number of obese individuals owing to the changing lifestyle, it was easy for Stunkard to relate the prevalence pattern and the risk it posed to the general population. Since then, there have been several studies that have looked into the problem in greater details. From the perception of a sign of excesses during ancient times, binge eating was now recognized as a health issues (Munsch and Beglinger, 2005 ). Since Stunkard recognized the problem in overweight individuals, it was not recognized by the medical authorities in the country despite a number of consequent studies that have outlined the effects of the problem. It was not until 1994 when Binge Eating Disorder (BED) was introduced in the DSM-IV criteria. However it was introduced as a provision psychiatric disorder that required further research. It is important to understand that during 1950s when the problem was recognized as a major social problem, there were a lot of changes that were taking place in the social, political, and economical environment. This period marked the end of the Second World War and the world was drawing the attention away from war and political bickering to focus on social and health welfare of the population. The end of the Second World War ushered the world into a new era that was more focused on social welfare of the people. Since the turn of the century, the world has been much occupied with First and Second World War and the Great Depression that have wiped away wealth and people scrambled for food rations. This means during the period after the end of the Second World War, people could access more food. Change in technology has been recognized as another factor that contributed to increased incidence of overeating (Munsch and Beglinger, 2005). The changing nature of life, mainly driven by technology, led to food process technologies that made food available outside the kitchen. Traditionally, food was only found and prepared in the kitchen which meant that people had limited chances of eating. However, the introduction of modern food processing technology, especially with the emergence of fast and convenient food, people have more chances of eating and this factor contributed to incidence of overeating. With availability of food in different public spaces, and with emergence of food chains like MacDonalds, which have been established in almost every corner, people are encouraged to eat more often (Levi et al., 2008). The increased incidence of overeating led to rising cases of obesity and this was one of the factors that drew attention to the issue of overeating. Changes in social life, especially in working conditions, were another factor that contributed to the increased cases of overeating. Unlike times when people labored for hours in the field, the emergence of office jobs where manual jobs are left to machines encourages people to eat more (Munsch and Beglinger, 2005). As the number of working hours reduced and more work was taken over by machines, people had more time to relax and eat. Even at work, the emergence of fast food meant that people could carry food to work and continued to eat while working. There were a number of changes at home that also marked increased cases of overeating. The emergence of television sets and other entertainment devices stationed at home meant that people spent more hours watching TV while eating. At the end, they ate more than they would have eaten if they were not watching TV (Munsch and Beglinger, 2005). Apart from positive impacts of technological advancement and wealth creation like having TVs at home, there are other psychological changes that come with change in life that have been pointed out as possible causes of overeating. As people became busy and pre-occupied and the economy changed, the level of stress kept on rising (Levi et al., 2008). High levels of stress and depression have also been pointed out as possible reasons why people engaged in overeating. Research evidence has shown that compared to the past, economic crisis of modern time, where life is centered on economic performance, has contributed to high levels of stress. It is therefore evident that throughout history, definition and understanding of overeating has dramatically changed in line with emerging social, political, and economic trends. Earlier definition of overeating is quite different from the modern one. Binge eating has changed from a sign of wealth in ancient times to a health problem that is attributed to the changes in the modern lifestyle. While the overeating and obesity have remained a problem for the wealth in earlier times, most of the obese individuals nowadays are found in the middle and low class. Description of the overeating in youths and adolescents Since the 1950s, overeating and accompanying overweight and obesity complications have become major public health concerns in the United States. As has been the tradition with the United States government, it responds with policies aimed at mitigating the effect of the problem but rarely puts in place policies to prevent the problem. Since overeating was noted as a public health concern in 1950s, it took the government several years before any policy was put in place to address the issue. With time, overeating, coupled with changing life style including reduced engagement in physical exercises has led to overweight and obesity, which are considered to be the major public health issues facing the country (Tanofsky-Kraff, 2008). Binge eating disorder is currently a major problem that cuts across the whole population. Each and every year, there are millions of Americans who succumb to different threatening eating disorders, but binge eating remains a major problem across the whole popul ation. It is estimated that about 16 million Americans suffer from one or more eating disorders including anorexia nervosa and bulimia nervosa (Tanofsky-Kraff, 2008). However, a higher number, 25 million Americans, are documented to suffer from binge eating. Interestingly, the problem is more pronounced in women than in men. Statistics shows that more than 90% of those who are affected by these problems are women (Hudons et al., 2007). Unlike other health problems that have been known to occur with age, either very early or very late in life, eating disorders occur in the middle life. It has been documented that about 86% of individuals who report eating disorders are slightly below the age of 20, which means the problem starts developing early in life. For example, research findings show that about 11% of high school students have one or more eating disorders, with binge eating being a major problem (Raderprograms, 2010). However, research shows conflicting results. A number of studies have pointed out that the prevalence of binge eating is not clear in the population. This is because the prevalence differs from place to place depending on the social economic status. However, it has been shown that the prevalence of binge eating in the general population ranges between 1-3% (Bull, 2004). As was earlier observed in 1950s, binge eating remains a major problem facing overweight and obese individuals. A number of studies have clearly shown that among the overweight and obese individuals, binge eating rangers from 25% and more (Bull, 2004). In adolescents and youth, binge eating has been described as a major health concern. Studies have shown that lost of control eating or BED is prevalent in young people not only in the United States but in the whole world (Tanofsky-Kraff, 2008). Binge eating is associated cross-sectionally with adiposity in children and youth and has been identified as a major factor predisposing them to overweight and obesity. Overeating is therefore a major social problem not only in adults but in youths. There are several reasons why the society is getting concerned with the problem of overeating. Since the second half of the 20th century, increasing incidence of overeating has attracted public attention owing to the social and health ramification on the general population. Overeating was recognized as a problem associated with obesity. The reason why the society is becoming more concerned with increasing incidence of overeating can be related to the rising cases of overweight and obesity in the population. Obesity is an epidemic in the United States that affects people across the social demographic divide. It is estimated that about three quarters or accurately more than 64% of American adults are overweight while 26% are obese (Levi et al., 2008). The number of obese people in the United States has grown steadily from 19.4% in 1997 to the recent 26.6% in 2007 (Hudons et al., 2007). By 2015, it is estimated that about 75% of the United States population will be overweight while 41% will be obese (Hudons et al., 2007).While obesity has been considered a problem for the aging individuals, demographic prevalence portrays a worrying trend as children and adolescents shows increasing cases of overweight and obesity. In the last two decades, it has been observed that children and youths are becoming victims of complications associated with overeating, with 15-25% of American children considered obese while the number keeps on growing (Tanofsky-Kraff, 2008). Worrying trends show that one in every five children is overweight and has a higher likelihood of becoming obese. By any standards, these statistics are worrying and call for action from the concerned stakeholders. The above statistics clearly reveals why overeating is considered a major public health concern. What is more worrying is the observation that overweight and obese children and teens are likely to become obese when they grow up to adults. This means that there is likelihood of having a generation of obese adults in the cause of time if nothing is done (Munsch and Beglinger, 2005). Although there are multiple sources which contributed to overweight and obesity, overeating has been singled out as the main cause of obesity in children and teens. A recent study that was carried out by World Health Organization Collaboration Center for Obesity Prevention found out that while researchers have long faulted decrease in physical activity as the main cause of obesity, increase in overeating should rather be pointed out as the main cause of obesity. For children, overeating rather than other compounding factors is the main cause of obesity (RWJF, 2010). If the above trend is anything to go by, then overeating should be a major concern for all individuals in the society and indeed, it is a call for the government to come up with measures to mitigate the effects of overeating in children. There are many social, economic, political, and media forces that have garnered to define overeating as a major social problem. Socially, the perception of overeating has been changing with time and today it is no longer perceived as a sign of wealth and excesses but rather as a social problem. Research has shown that children who are overweigh and obese are likely to be bullied or face cynicism from their peers. They are perceived to be irresponsible, which means they suffer socially. This means that overeating is no longer accepted as a social practice as it leads to overweight and obesity (Levi et al., 2008). Economically, people are becoming well off and the living standards have really improved. However researches point out that overeating is not an economic problem as it cuts across the divide, which means even children and teens living in low income areas are suffering from the problem. This means that there are more underlying economic factors, like the model of economy that lays less emphases on hard work that increases calorie consumption which has conspired to aggravate the problem. Political forces that have lead to recognition of the problem include government policies that have defined the issue. In 1994, the government took a bold step to include BED into the DSM-IV criteria which means it was already recognized as a health problem. Through the relevant organizations, the government has funded a number of programs aimed at mitigating the problem (Munsch and Beglinger, 2005). However, the most instrumental force that has shaped overeating as a social problem is the media. Now and then, the media carries out campaigns that are aimed at keeping children out of overeating. The media has been critical of multinational corporations like McDonalds which have encouraged overeating. On the other hand, media portrayal of desired body size, especially for teenage girls, forces them to engage in weight loss programs that lead to emotional binge eating. The public understanding of overeating is coming to a convergence. As has been reviewed earlier, ancient understanding of overeating was quite different from the modern understanding. There were some societies that encouraged overeating in women to give them strength to bear children while in some societies, overeating was perceived to come with health effects. Nowadays, with the increased understanding of consequence of overeating in reference to overweight and obesity, public definition of the overweight portrays it as a major psychological problem. According to DSM-IV criteria, binge eating is defined as a disorder marked by eating larger than usual amount of food in a short period of time, most specific, within a period of two hours. It is lack of control on ones eating behavior or eating that cannot be controlled (Munsch and Beglinger, 2005). In this definition, there are important values and ideologies that have are put into consideration. Most important, the definition puts in to consideration the health value in belief that while eating is good; it may come with consequential health effects. Concretely, overeating in youths and adolescent is understood as a psychological and behavioral problem that comes with grave consequences especially overweight and obesity. However, overeating is still understood in different terms by different social segments. For some parents, overeating in their children may be a sign of growth in appetite (Munsch and Beglinger, 2005). Parents understand that throughout the life span, children feeding behavior keeps on changing and therefore overeating in adolescents corresponds to nutrients needs in their body, which means they do not consider it to be a problem. However, for others, overeating is already recognized as a major health problem and hence they are doing their best to assist their children to overcome it. Prevalence patterns show that Binge Eating Disorder affects millions of people in the United States, especially youths and adolescents. However, the problem is more pronounced in females than males. In the United States, the problem affects 3.5% females compared to 2% males (Decaluwe and Braet, 2003). The problem is also more pronounced in individuals who are overweight and obese as more than 30% of individuals seeking weight reduction treatment have shown signs of BED (Decaluwe and Braet, 2003). The fact that binge eating is twice common in females than males shows that the problem is not related to caloric needs as assumed by most parents. The most devastating effect of binge eating is that it leads to health complications like overweight and obesity. Binge eating leads to increased adiposity in children and adults which increases incidence of overweight and obesity. Since the problem cuts across the social demographic divide, including wealthy people and those from low income area s, there are no social injustices which are associated with the problem. Generally, it can be recognized as a problem associated with increase in wealth, modern food processing technology, and changes in different spheres of life (Munsch and Beglinger, 2005). Social value and political ideologies have impacted differently on the way the problem is viewed. As social value keeps on changing, so has the public perception of overweight and obesity. For example, traditionally, people with big bodies who can currently be categorized obese were valued and viewed as well up. However, this has changed with the changing media perception of ideal body weight. If any, there are few individuals in the society who want to maintain big bodies (Decaluwe and Braet, 2003). This means that if overweight is being viewed negatively in the society, binge eating, which is a causative factor for overweight and obese conditions are also viewed negatively by the people. Politically, there has been less government concern on obesity and overweight until recently when the government took bold steps in face of public threat posed by overweight and obesity incidences to institute measures to deal with the problem, for example inclusion of overeating in DSM-IV (Levi et al., 2008). Overweight and obesity are tied to the political ideology of capitalism which is defining the modern society. In capitalism, individuals amass more, and indulge in culture of consumerism hence driving forward the culture of overeating (Levi et al., 2008). Overeating can be explained using different social theories. One of the recent theories that have been used to explain overeating is reversal theory which explains overeating as a response to high-tension stress (Sue et al, 1998). This theory has shown that women who engage in weight reduction program suffer from tension and stress which forces them to engage in overeating. The same model has also been expressed by psychosomatic theory which shows that emotional eating results from confusion and apprehension related to emotional states that are in turn related to hunger and satiety (Terry, 2005). Another theory that explains overeating is habituation theory which suggest that when one habituates or adjusts a to food cues, one is less likely to get satisfied and keeps on consuming food (Munsch and Beglinger, 2005). In line with this theory, social learning theory also shows that overeating is a learned behavior that is learned due to physical surrounding and interactions. Cognitive th eories have pointed out that overeating is deeply rooted in cognitive process which means it is a cognitively driven process. This means that the brain is motivated to eat more and more with no feeling of satiety (Terry, 2005). In reference to the above theories, it can be deduced that there are biological, social, and psychological causes of binge eating. In biological causes, it has been revealed that body parts and hormones like hypothalamus which control appetite may fail to send correct message for hunger and fullness and hence lead to overeating. Psychological sources have shown that depression and binge eating are closely linked to each other. The U.S Department of Health and Human Services shows that more than half of binge eaters are depressed or have suffered signs of depression in life (Levi et al., 2008). On social factors, it has been shown that social pressure adds shame on binger eaters but this only fuels their emotional eating (Munsch and Beglinger, 2005). Environme ntal factors like parental practice of use of food to conform children fuels binge eating. A causal chain that explains pathway to overeating may be constructed as follows: Ideology/Values -Social influence desired body size, peer influence -Economic influence change in working patters, convenient and fast food, less physical work -Media influence pressure on desired body size Positive influence Increased food intake due to positive influence like availability of food, eating while watching TV, and others Emotional eating Triggered by stress/depression Effects Overweight Obesity Insomnia Relationship problems Suicidal thoughts Depression and anxiety Overeating causes many health related physical, emotional, and social problems, including overweight and obesity, stress, insomnia, suicidal thoughts, and many others. Depression, anxiety, and sometimes substance abuse have been pointed out to be possible side effects of binge eating (Munsch and Beglinger, 2005). Binge eating also comes with social problems like interference relationship and career. In terms of effects and benefits, overeating can be looked from two angles, from the point of view of those who benefit and those who suffer from the problem. To start with, there are much more people who suffer from the problem than those who benefit from it. Those who suffer from the problem include individuals who are suffering the consequences of such problems like overweight and obesity, close family and relates who are related to the individual and also suffer from the problem, the government which has to incur billions of dollars in treating complications associated with the problem, and many others (Hudons et al., 2007). On the other hand, those who benefit from the problem include businesses which deal with food and others like pharmacies which sell medical supplements to deal with complications of overweight and obesity. Currently, there are many programs which are dedicated to mitigation of the problem. It is important to note that most of these programs have taken the approach of providing education to youths and adolescents on causes, effects, dangers, and ways to prevent overeating. While the government has instituted such policies as school feeding policy that encourage healthy eating, most of the programs are run by the private sector in conjunction with the government, most of them existing in their own microenvironment. Some of these programs include Focus Adolescent Services, The Center- A Place of Hope, Eating Disorder Hope, and many others. These programs have used the most accessible information dissemination media, mainly through the internet to reach as many youths and adolescents as possible.
Thursday, September 19, 2019
Egocentricity and Sexual Relationships in The Chaneysville Incident Ess
Egocentricity and Sexual Relationships in The Chaneysville Incident The Pennsylvania Turnpike's enormous and various extensions branch between the Philadelphia, the place of John's most advanced assimilation, and the land of his origin, where in the darkness of Jack Crawley's hut he is closest to his identity as a black man. Likewise, even as a young boy learning the ways of his race, he is the latest branch of a family chronology that continues to thin ethnically, a branch with an impossibly distant origin buried in darkness. But the movement that carries John away from The Hill, away from Jack's hut and away from his own identity, is no more a source of his tormented ambivalence than the family history that fathered him. As the warring influences engage him, so too does the persistent love of Judith, a white woman with Southern ancestry upon whom the reconciliation of his identity conflict relies. However, John repels her for most of the novel and withdraws further into the isolation of his obsession. John's attitude toward Judith underscores his ambivalence, and at times seems baffling. However, the clashing egos of men and women and the awkwardness of their attempted union are not alien to literature or to life in general, and are repeated in a Narcissistic archetype. During his maddening quest for truth, John attacks the influences that push him further from himself, shedding the alterations of time to understand his identity, which extends far beyond his birth. His energies and emotions are literally self-directed, internalizing to a frigid Narcissism, which is inevitably doomed. The fragmentation of his identity is beyond assembling, and similar to the self-directed libido that proves fatal for both Narcissus and... ...h as is rationally possible. Though the novel's end is ambiguous and disturbing, it appears as though John has relinquished his Narcissism completely, indeed sacrificing a degree of his primordial identity, but gaining the more important aim of self-preservation, as he burns the no-longer-necessary clues. Although it is ambiguous, the hypothesis that John is about to kill himself is illogical. He doubtless undergoes a suicide of a different nature, killing his Narcissus and continuing to live with a rested conscious, directing his energy toward the future. Work Cited and Consulted Bradley, David. The Chaneysville Incident (1981) Rpt. New York: HR, Perennial Library Edition, 1990. Pavlic, Edward. "Syndetic Redemption: Above-Underground Emergence in David Bradley's The Chaneysville Incident." African American Review (Summer 1996), 30(2):166-167, 169, 181n10.
Wednesday, September 18, 2019
Abortion: A Growing Concern Essays -- essays research papers
Abortion The issue of abortion causes discussions about human interactions where ethics, emotions and law come together. There are many reasons why women decide to have abortions. Whatever the reasons a woman decides to have an abortion, it seems only justified that she should be able to make decisions in regards to her life and body. The decisions that she makes will be beneficial to both the woman and the foetus because it will prevent many problems from occurring in the future. If a woman were to have an unwanted baby, she may neglect or even abuse the child causing the child to go into the care of the government. The government has no valid reason in bringing an unwanted life into the world. Bringing an unwanted child into the world is not helpful to the parents, the child and the government, because if the parents cannot take care of the child, eventually, the government will be responsible for the child. The right to have an abortion is personal and essential to a womanââ¬â¢s life, because having a baby in oneââ¬â¢s life causes dramatic changes. Pregnancy and childbirth can prevent women from keeping and getting jobs. When women are pregnant many employers do not want to hire them because when the woman has a baby, the company or employer must still pay her for the time that she is out of work by law. Also, raising a baby and providing for all the needs that a child has is a lot of money, which can create an insufficient income for many women. Another factor that imposes on ...
Tuesday, September 17, 2019
Therapsids :: Biology Essays Research Papers
The Amazing Cheesy Adventures of Professor Sanderson's Paleobiology Class! Part 1: Therapsids I hope you guys have as much fun reading this as I did writing it. ^_^ *** The Amazing Cheesy Adventures of Professor Sanderson's Paleobiology Class! Investigation 1: Where did mammals come from? Or: Therapsids! ** Professor Sanderson's class was popular. Partly this was because he was a well-meaning psyinstructor; the images he crafted were neat, cohesive, and usually entertaining. Mainly, though, it was because he was a young male teacher at an all-girls' college, who had the fortune to resemble Jai from "Queer Eye For the Straight Guy." These two factors led to an unnaturally high enrollment in Paleobiology 101. No less than fifty-two girls sat chittering in the classroom before he appeared each day, punctually, at 10 a.m. Most were more intrigued by *his* anatomy than that of the long-dead tetrapods to which he devoted his lectures. Today's attendance was especially high. It was a Field Trip day. The term wasn't literal. There was no trip involved---simply the students closing their eyes and falling into the trance-like state from which the professor led their excursions. There, in the collective canvass of their psyches, he would build that day's lesson, sculpting visceral images from his expansive knowledge of biology and his even more expansive creativity. Today's lesson was mammalian origins. "Where do we come from?" he had asked, by way of preamble. "We all know the basic answer, or think we do. Apes, right? And apes from primates, and primates from mammals, all well and good. But where do mammals come from? I mean, what did mammals evolve from, and what were the major evolutionary steps they took to get there? Doesn't that sound fascinating? " The class eyed him warily. A few actually listened. The rest swooned. "Today we're going to try and explore that question. If you'll all take out your textbooks, flip to page 137, lean back, orient your touchpads, and close your eyes..." he waited while the actions were performed. "We'll be going to the Permian. That's the time right before the Triassic period, which started the age of the dinosaurs. It's approximately 300 million years in the past." (1) He briefly surveyed the class, then looked thoughtful for a moment. "Wait. I guess I should give you a little background first," he relented. "The main thing we're going to see today is a group of animals called the therapsids.
Consider the theme of loneliness in the novel. How does it affect friendships and relationships? Essay
John Steinbeck was born in Salinas, California in 1902. When becoming a fictional writer this area played an influential part in the settings of many of his novels. This includes the great novel ââ¬ËOf Mice and Menââ¬â¢. As a teenager the depressing scenes of the rural Californian ranches he worked on in the summer impressed on him deeply. Steinbeckââ¬â¢s best-known works go into this scene very intimately with the plight of desperately poor wanderers in search of work and money, who, despite the cruelty of their circumstances, often triumph spiritually. Of Mice and Men is set in the years just after the great depression and stock market crash of the 1930ââ¬â¢s with the dust bowl raging in the southern states. Like a lot of Americans ââ¬ËGeorgeââ¬â¢ and ââ¬ËLennieââ¬â¢ were searching for work on ââ¬Ëthe ranchesââ¬â¢, in their quest to own their own land and ââ¬Ëlive of the fat of the landââ¬â¢. However, cruel and powerful forces beyond their control thwarted their quest for land and their tragedy was marked, ultimately, by steadfast compassion and love. The novel is set in the farmland of the Salinas valley. The ranch George and Lennie work on is just outside Soledad, and the countryside surrounding the ranch is described in the beginning of the book as ââ¬ËOn one side of the river the golden foothill slopes curve up to the strong and rocky Gabilan mountains, but on the valley side the water is lined with trees ââ¬â willows fresh and green with every spring,ââ¬â¢ the passage emphasises the beauty and peacefulness of the area. George and Lennie were people known as Migrant Farm Workers. These travelled the countryside between the 1880ââ¬â¢s and 1930ââ¬â¢s harvesting wheat. They earned very little each day, plus food and very basic accommodation in the outbuildings of the farms. Unemployment was very high in the 1930ââ¬â¢s so the government set up agencies to organize and send farm workers to where they were needed. George and Lennie were members of the agency ââ¬ËMurray and Readyââ¬â¢sââ¬â¢ from which they got their work cards. They, like most of the migrant farm workers, were in search of ââ¬ËThe American Dreamââ¬â¢ which was to own their very own ââ¬Ëlittle house and a couple of acresââ¬â¢. One of the biggest themes in the book is loneliness. Many of the characters admit to suffering profound loneliness. George sets the tone for these confessions early in the novel when he reminds Lennie that life on the ranches is among the loneliest of lives, ââ¬Å"Guys like us, that work on ranches, are the loneliest guys in the world. They donââ¬â¢t belong no placeâ⬠. Candy has one companion and that is his dog, so when the dog is killed he has no one and therefore attaches himself to Georgeââ¬â¢s and Lennieââ¬â¢s dream. He does this so that he doesnââ¬â¢t become an outcast and alone. Candy still wants to carry out the dream even after Lennie accidentally kills Curleyââ¬â¢s wife, even though he knows only too well that Lennie cannot return to the life he led before. Crooks feels that he would work for free, as long as he wouldnââ¬â¢t be alone and could communicate with someone ââ¬Å"â⬠¦ A guy goes nuts if he ainââ¬â¢t got nobody. Donââ¬â¢t make no difference who the guy is, longââ¬â¢s he with youâ⬠¦Ã¢â¬ Curleyââ¬â¢s wife is so overwhelmed by her loneliness that she seeks friendship from other men. She intimidates all the other men except Slim because she is beautiful and because she is Curleyââ¬â¢s wife. She eventually makes friends with Lennie and confesses her loneliness to him ââ¬Å"Think I donââ¬â¢t like to talk to somebody everââ¬â¢ once in a while?â⬠Each of these characters searches for a friend, someone to help them cope with life. In the end, however, companionship of this type seems unattainable. For George, the hope of such companionship dies with Lennie, and true to his original estimation, he will go through life alone. The relationship between George and Lennie appears to be very unusual to the rest of the workers. It is clear that most of them are lonely. They all have different ways of coping with it; some remember wished-for friends with affection. Others become self sufficient and only look out for themselves making them very selfish. Crooks insists on the right to be alone even though he dislikes it. Carlson is incapable of caring for others and their feelings. This side of him is shown clearly when he bullies Candy into allowing him to shoot his ageing, smelly, rheumatic dog, ââ¬Å"He ainââ¬â¢t no good to you, Candy. Anââ¬â¢ he ainââ¬â¢t no good to himself. Whyââ¬â¢nââ¬â¢t you shoot him, Candy?â⬠The core of the novel is formed by the relationship between George and Lennie. ââ¬Å"With us it ainââ¬â¢t like that. We got a future. We got somebody to talk to that gives a damn about us. We donââ¬â¢t have to sit in no bar room blowinââ¬â¢ in our jack jusââ¬â¢ because we got no place else to go. If them other guys get in jail they can rot for all anybody gives a damn. But not us.â⬠In Lennieââ¬â¢s view, George is the most valuable person in his life; he is not just his only friend but also a role model and his guardian. Every time Lennie does something wrong he immediately thinks how angry and disappointed George will be. He also has a child-like faith that George will always be there for him. George, even though he cares about Lennie, sees him as a constant source of frustration and aggravation and frequently speaks of how much better life would be without his care taking responsibilities; ââ¬Å"God aââ¬â¢mighty, if I was alone I could live so easy. I could go get a job anââ¬â¢ work, anââ¬â¢ no troubleâ⬠¦Anââ¬â¢ whatta I got,â⬠George went on furiously ââ¬Å"I got you! You canââ¬â¢t keep a job and you lose me everââ¬â¢ job I getâ⬠. However George is obviously devoted to Lennie. Georgeââ¬â¢s behaviour is motivated by the desire to protect Lennie and, eventually, obtain the farm of their dreams so they can ââ¬Å"live of the fatta the lanâ⬠. Lennieââ¬â¢s other childlike faith is that he believes they are both going to eventually settle down on the farm told to him often by George. This faith enables George to actually believe this account of their future aswell! Georgeââ¬â¢s belief in it depends on Lennie, for as soon as Lennie dies, Georgeââ¬â¢s hope for a brighter future disappears. Their companionship contrasts the loneliness that surrounds them: the loneliness of the homeless ranch worker; the loneliness of the outcast black man; the loneliness of the subjected woman; the loneliness of the old, helpless cripple; and this arouses the curiosity in the characters that they encounter, even Slim commented, ââ¬Å"It seems kinda funny a cuckoo like him and a smart little guy like you travellinââ¬â¢ together.â⬠Their friendship goes back to when they were children growing up in the same town and when Lennieââ¬â¢s Aunt Clara died George took responsibility for him. They have been together for many years and as George says, have ââ¬Å"got kinda used to each otherâ⬠. Both of them bring different advantages to the relationship; Lennieââ¬â¢s strength make them seem very attractive to potential employers who are seeking labourers. Slim says of Lennie, ââ¬Å"I never seen such a workerâ⬠¦There ainââ¬â¢t nobody can keep up with him.â⬠Lennie is also a very handy person to have around if there is a fight. George is very intelligent and organizes both of their lives. He knows how to protect Lennie from other people and dangers, although this rarely happens from the time they meet Curley and his wife. From then on Lennie just seems to go from one confrontation to another. Another reason why they stick together is that they enjoy travelling around the country with someone who cares for them. Lennie puts it well when he says; ââ¬Å"I got you to look after me, and you got me to look after youâ⬠. After losing his dog, Candy becomes very withdrawn. Steinbeck paints him as the sad, stereotyped symbol of old age, a man whose life is void of friends and hope. When the dog is dead, he feels that he has nothing and no reason for existence. However in chapter three he overhears George describing their dream farm to Lennie and he interrupts them and asks ââ¬Å"You know whereââ¬â¢s a place like that?â⬠At this point Candy reveals that he has quite a bit of money saved up which he could invest into the farm if he was allowed to. He asks George if he can come with them. After some careful thinking George agrees. Candy explains to George why he needs a place like theirs: ââ¬Å"You seen what they done to my dog tonight? They says he wasnââ¬â¢t no good to himself nor nobody else. When they can me here I wisht somebodyââ¬â¢d shoot me. But they wonââ¬â¢t do nothing like that. I wonââ¬â¢t have no place to go, anââ¬â¢ I canââ¬â¢t get no more jobsâ⬠. In chapter 4 Candy is searching for Lennie one night while all the others have gone into town. He finds him in Crooksââ¬â¢s room and he is invited in to join them. He and Lennie start a conversation about the farm. Candy is so excited that he canââ¬â¢t stop himself telling others. When Curleyââ¬â¢s wife tries to strike up a conversation with them, Candy reveals to her the dream of owning a farm. This only annoys George. When he returns, he tells them to leave immediately. In Chapter 5 the dream goes sour when Candy reveals the dead body of Curleyââ¬â¢s wife. He goes and gets George and returns to the body with him. George knows it was Lennie, as he had always feared this would happen. Candy cautiously asks George if they can still get their farm. George is silent, then says: ââ¬Å"I think I knowed from the very first. I think I knowed weââ¬â¢d never do her. He usta like to hear about it so much I got to thinking maybe we would.â⬠All their dreams disappeared the moment Lennie killed Curleyââ¬â¢s wife. Georgeââ¬â¢s only hope now is that maybe the other workers wonââ¬â¢t want to hurt Lennie. When George leaves, Candy speaks angrily to the corpse and ââ¬Ëhis eyes are blinded with tearsââ¬â¢. He is left only with the reality of his lonely and isolated existence on the ranch. Crooks is another character who gets easily sucked into Georgeââ¬â¢s and Lennieââ¬â¢s dream of owning their own farm. When Lennie appears in the doorway of his room, Crooks turns him away, hoping to prove a point that if he, as a black man, is not allowed in white menââ¬â¢s houses, then whites are not allowed in his, ââ¬Å"I aint wanted in the bunk-house and you aint wanted in my roomâ⬠, but his desire for company ultimately wins out and he invites Lennie to sit with him. Once inside, Lennie and Crooks have a conversation in which both men seem to be talking to themselves rather than to each other. Lennie begins to talk about the rabbits but Crooks just thinks he is crazy and as Lennieââ¬â¢s dream unfolds Crooks is doubtful about it because he has seen this so many times; ââ¬Å"I seen hundreds of men come by on the road anââ¬â¢ on the ranches, with their bindles on their back anââ¬â¢ that same damn thing in their headsâ⬠¦ every damn one of ââ¬â¢emâ⬠â¢s got a little piece of land in his head. Anââ¬â¢ never a God damn one of ââ¬â¢em ever gets it. Just like heaven. Everââ¬â¢body wants a little piece of lanââ¬â¢. I read plenty of books out here. Nobody never gets to heaven, and nobody gets no landâ⬠. When Candy enters the room and he and Lennie have a conversation about the rabbits and the farm, it is revealed to Crooks that they already have much of the money needed to buy it. He tells them that he will work for them without pay if they let him live there. Perhaps what Crooks wants more than anything is a sense of belonging, to enjoy simple pleasures such as the right to enter the bunkhouse or to play cards with other men. This desire would explain why, even though he has a reason to doubt George and Lennieââ¬â¢s talk about the farm that they want to own, Crooks cannot help but ask if there might be room for him to come along and hoe in the garden. Companionship and plentiful food are both parts of Crooksââ¬â¢s dream. However his dream comes to nothing and when Curleyââ¬â¢s wife puts him in his place as a Negro, he knows nothing will change. Another character who turns out to be very lonely is Curleyââ¬â¢s wife. In the beginning of the book her purpose is to be the ââ¬Å"trampâ⬠¦tartâ⬠¦bitchâ⬠that threatens to destroy male happiness and longevity. But later in the novel her complex and interesting character is revealed. When she confronts Lennie, Crooks and Candy in the stable, she admits to feeling a kind of shameless dissatisfaction with her life. Her vulnerability at this moment and later when she admits to Lennie about her dream of becoming a movie star â⬠I met a guy anââ¬â¢ he was in pitchers. Went out to the Riverside Dance Palace with him. He says he was gonna put me in the movies.â⬠makes her much more interesting than the stereotypical tart that flirted with all the other men. However it also reinforces the novelââ¬â¢s grim view of the world. In her moment of greatest vulnerability, Curleyââ¬â¢s wife seeks out even greater weaknesses in others and directs her anger towards Lennieââ¬â¢s mental disability, Candyââ¬â¢s old age and the colour of Crookââ¬â¢s skin; ââ¬Å"standinââ¬â¢ here talking to a bunch of bindle stiffs- a nigger anââ¬â¢ a dum dum and a lousy old sheepâ⬠. As a result of this constant onslaught of insults it causes Crooks to reconsider his dream of going with the others and instead live out the rest of his miserable life at this ranch where he will be tormented by many, right up until he dies. In the next chapter when Lennie is in the barn on his own and Curleyââ¬â¢s wife enters he tries to ignore her. All Curleyââ¬â¢s wife wants to do is strike up a conversation. She confesses how lonely she is because she intimidates all the other men, ââ¬Å"Why canââ¬â¢t I talk to you? I never get to talk to nobody. I get awfully lonely.â⬠Eventually a conversation begins and she really opens up to Lennie telling him things she hasnââ¬â¢t even told Curley: ââ¬Å"Well I ainââ¬â¢t told nobody before. Maybe I oughtnââ¬â¢ to. I donââ¬â¢ like Curley. He ainââ¬â¢t a nice fellaâ⬠¦ Couldaââ¬â¢ been in the movies, anââ¬â¢ had nice clothes ââ¬â all of them nice clothes like they wear.. Anââ¬â¢ I coulda sat in them big hotels, anââ¬â¢ had pictures took of me. When they had them previews I coulda went to them, anââ¬â¢ spoke in the radio, anââ¬â¢ iut wouldnââ¬â¢t cost me a cent because I was in the picture. Anââ¬â¢ all them nice clothes like they wear. Because this guy says I was a natural.â⬠In the end her dream is shattered at the same point George and Lennieââ¬â¢s dream is shattered; when Lennie accidentally kills her. Most of the characters in ââ¬ËOf mice and Menââ¬â¢ admit, at one point to dreaming of a different and much better life. Candy confessing that he would like to grow old not alone and owning his own farm, Curleyââ¬â¢s wife wanting to become a movie star and Crooks to be accepted in the social ladder that is life. What makes all of these dreams typically American is that they wish for flawless happiness. Georgeââ¬â¢s and Lennieââ¬â¢s dream of owning a farm is the perfect example of a typical American ideal; the dream offers them protection from the cruel and ruthless world and enables them to sustain themselves. But the journey they take awakens George and introduces to him the harsh reality he actually has. The story proves that the paradise, which the characters dream of, cannot be found on this earth. George and Lennie desperately cling to the notion that they are different from other workers who drift from ranch to ranch because, unlike others, they have a future and each other. But characters like Crooks and Curleyââ¬â¢s wife serve as cruel reminders that George and Lennie are no different from anyone who wants something of his or her own. Their perfect world is one of independence. Workers like George and Lennie have no family, no home, and very little control over their lives. This is exactly the opposite of what they want. They have to do what the boss tells them and they have little to show for it. They only own what they can carry. Therefore, this idea of having such power over their lives is a strong motivation. The connection between the characters dreams and loneliness is very strong. All Curleyââ¬â¢s wife wanted to be was an actress, she missed her chance and married, as a result she became very lonely. Crooks being Negro was always condemned to a life of loneliness but he still had a dream of what his life used to be like compared to the reality of what it was today. And Candy loosing his only true friend and companion; his dog meant that if he didnââ¬â¢t link himself to a dream he would lead a life of loneliness. As it happened his dream like everyone elseââ¬â¢s was shattered by one fatal accident. When George tells Lennie to look across the river and imagine their farm, he lets Lennie die with the hope that they will attain their dream, and attain it soon. George, who must kill Lennie, is not allowed such comfort. He must go on living knowing the failure of their dream, as well as the sadness and guiltiness of knowing that he killed his best and only true friend. George lets Lennie die with the image of their farm in his mind and in a state of complete mental happiness and calmness. But George himself must continue through life knowing that they will never reach it; ââ¬Å"I think I knowed weââ¬â¢d never do her. He usta like to hear about it so much I got to thinking maybe we would.â⬠The other men who come on the scene only see the half-wit who killed a woman and deserved to die. Only Slim understands Georgeââ¬â¢s tragic loss. Carlson and Curley watch Slim lead George away from the riverbank; their complete state of puzzlement is rooted more in ignorance than in heartlessness. Carlson and Curley represent the harsh conditions of a distinctly real world, a world in which the weak will always be vanquished by the strong and in which the rare, delicate bond between friends is not appropriately mourned because it is not understood.
Monday, September 16, 2019
Responses to Three Employment Law Encounters Essay
Fast Serve Inc. is a 25 million company, which employs more than 350 people involved in the direct marketing of branded sports apparel. The company decided to open two online marketing and 10% of the workplace was moved to manage the online distribution. After several months, the company noted that they were being affected by this last measure and was going to have to take steps to ensure that the Company is not affected. I am the senior manager in human resources department and was given the task of having to choose three of six employees for layoffs. As responsible leaders and managers have the task and responsibility to evaluate them in a fair and equitable way for all parties. The Company had a record of the human resources department as these six employees had performed their work for the past two years. Be evaluated on performance, Productivity, Special achievements, educational qualification, skills and job responsibility and absenteeism. Firing people is not an easy matter but we have to understand that companies go through changes and you need to change strategies so our companies succeed in, but we have to keep in mind is that we do it in the best way for both parties. After doing an extensive analysis and consultation with legal counsel and others from the company arrives to terms of whom would be the three selectedà for layoff. The first was Carl Haimes, though his performance and Productivity was average had some things that made me think it was not so important for the company, evaluating his special achievements he had nothing significant in the past two years and this was an area that was assessed with greater weight and do not want to leave people with high recognition off the company. The performance and other things I realized that Haimes was not essential to the company, but the lawyer told me that it would not be a good time to lay off Because he could argue discrimination based on sexual orientation. The 1964 civil rights acts protects you from any act of discrimination and this could be detrimental to the company if Haimes says there is a kind of discrimination by the company. After several analyses it was decided to continue with the decision to layoff Haimes although this remains to be seen in court since Haimes joined an association to protect the gay community and will go against us for discrimination by sexual orientation. Sarah Boyd is a lady who has a lot in the company but its overall performance is average and does not have any special achievement, though it is painful for many years working in the company this is the second selectedà for layoff. We were initially concerned that his age and the Age Discrimination Act could affect our company, but we had doubts that it would go against the company to which he had so much respect and for which he had worked for so many years. After evaluating and analyzing deeply Mrs. Boydââ¬â¢s situation it was decided to talk with her and her supervisor and explain them that layoffs in dispatch are inevitable and work out to make a severance package that is fair and acceptable to Mrs.à Boyd and to the company. Jenny Mills is the third selected to layoff; her work is average and has no special achievement. Although his work is satisfactory overall their performance skills are not critical. In spite of that I and the lawyer and other people felt it was the best decision we were afraid there was something that could affect the company, she is pregnant and we as leaders and managers need to know that there are laws that protect pregnant women. Pregnancy Discrimination Act which says that any employee canââ¬â¢t force women to leave their jobs because of their status and if this is done it would be violating and discriminating against women. But after analyzing the situation was stipulated to continue his layoff because she has skills that are non critical and therefore would be giving his layoff with a more compelling reason. We have to be very careful about making decisions in companies, we have to advise us well and be very aware of all the laws that protect the company and employees.
Sunday, September 15, 2019
Community, Responsibility, and Guilt
Community, Responsibility, and Guilt The novel Chronicle of a Death Foretold by Gabriel Garcia Marquez tells the story of Santiago Nasar's death. More importantly it tells the story of what values and honor mean to a community and to what extent one can go to maintain that standard. A central theme in the novel is how a society can pressurize its people to act and behave in a certain way. They feel bound by a standard that if not kept, then it will bring shame to their family. In the novel, after her husband returns Angela Vicario to her family on their wedding night, she admits that it is Nasar that had aken her virginity.Her brothers, Pablo and Pedro, viscously murder Nasar to regain their sister's and familys honor. In this society a man or woman without honor is an outcast to the community and to the culture. Almost everyone in the community knew what was going to happen but no one did anything about it. Everyone in the community had excuses to why they did nothing to help. Excus es stating that they didn't believe it would really happen or that they Just didn't know what to do. Each person seemed to Just hope that someone else would do it; someone else would stop hem, and didn't want to take responsibility.The novel reflects how a community can victimize individuals within its society causing detrimental affects to both the general public and the specific individuals involved. The novel looks into the Latin American culture and how its cultural norms and the importance of honor effects the entire community. The principles that obligates the Vicario family and the community conducts the murder of a most likely innocent Santiago Nasar and burdens Pedro and Pablo with the duty to defend the family honor.In this culture, honor of a woman's purity does not only belong to the female individually but the honor belongs to the family as well. To not be pure can bring shame on the family name in the eyes of the entire community. So much so that keeping ones honor is more important than been truthful and keeping Godly values. This double standard makes it okay for a women to deceive their husband into thinking that they're virgins. We see this in the novel, page thirty-eight, where Angela is taught old wives tricks to fake her virginity on her wedding night and told that it is ommon that women have to do this.The community consists of both Latin culture and Arab culture ranging for different social classes. However, as stated in the lecture notes, both cultures connect through religion. Both the Latin and Arab cultures in the novel are Catholic. The Catholic religion is very important to all the members of the community. Cultural beliefs, traditions, and rituals form the Catholic Church influence the roles of the family. The novel presents a break down in religion. A break down in religion causes a break down in family values. This is why almost a ouble standard is seen with the communitys values.In the book, the Bishop never comes ashore to giv e his blessing, acting as if he is to good to stand with the people of the community and seems to Just be going through the motions. Another example is how Father Amador is told about the plan to murder Santiago but he never tries to stop it blaming it on being busy and not knowing what to do. If a leader of the church church do it either? The novel stress the importance of the Catholic Church and practicing church tradition, but at the same time there is stress to put all that aside or the sake of honor.To defend ones honor, it is okay to lie and murder as long as it is Just. It is even okay to make excuses for guilt. ââ¬Å"No one even wondered whether Santiago Nasar had been warned, because it seemed impossible to all that he hadn'tâ⬠(Marquez, p. 20). Everyone had an excuse for why they didn't get involved. They felt they didn't have to do anything because someone else would do it. Another double standard is how men having premarital sex at the brothel or prostitution house seems to be acceptable in the community but a woman having sexual relations efore marriage is what is wrong.The community is collectively thinking. No one is standing up as an individual. So then when everyone decides to stay silent the effects of their actions intern breaks down the community responsibility to its members causing havoc for many of the characters and the public as a whole. Having honor and commitment to the family and community is major theme of the Chronicle of a Death Foretold. Societal responsibility is different for men and women. ââ¬Å"The boys were brought up to be men. The girls had been reared to get marriedâ⬠(p. 31).The community emphasizes a machismo culture. The women are taught to have suffered, be pure and be compliant to men. Men are taught to show and prove their masculinity and to be dominating. Society fails to care for and victimizes Santiago Nasar. However, I feel that the other characters are somewhat victims as well. Santiago, most likel y innocent, is victimized because he is slaughtered for deflowering Angela Vicario. Pedro and Pablo are victims because they are bound by honor and duty to regain their familys honor by killing the man believed to have taken it. So he ut the knife in his hand and dragged him off almost by force in search of their sister's lost honor. ââ¬Å"There's no way out of this,â⬠he told him. ââ¬Å"It's as if it had already happenedâ⬠(Marquez p. 61). This quote shows how the Vicario brothers are ruled by their cultural beliefs and feel that they have to do the deadly deed to be respected. Other examples are the hypocritical gender differences, which makes Angela a victim; and Bayardo is a victim due to the cultural expectation of having a pure wife and if she is not then he has to return her and face the embarrassment.This victimization of many of the characters is because they are all bound by the rules of their community's culture leaving them with no other outcome. Santiago is easily victimized because he was never told that he was going to be killed. He was a sitting duck unaware of the hidden predators waiting to slaughter him. This victimization was because no one in the community took responsibility and in the end their society felt that the murder was Just due to family duty and the regaining of ones honor.The structure of the story is told by an anonymous narrator who was there at he time of the scandal and returns years later to recollect information of how the murder of Santiago Nasar came to be. The narrator was apart of the community; in the novel the reader is told that he is a friend of Santiago Nasar and many of the other characters and we are told who his family members are as well. The narrator to is guilty like the rest of the community for not taking charge and helping to stop the murder of Nasar. He never mentions himself taking part in the responsibility to save Santiago or stop the Vicario brothers.He portrays the community as being au sing a double standard between genders. Men are masculine and dominate and women are submissive and taught to please the man. Overall he shows how the community's responsibility for each other falls apart. The reader finds out information on Santiagds death and how it came about through a series of ways: directly, indirectly, through associations, and hearing it talked about. In the novel, time Jumps from past to future throughout the five chapters and we are given different accounts of the events from various people in the community reconstructing the details of Santiagds murder.This adds more emotional effects in understanding the community obligations that lead to the murderous deed, but it also leaves the readers with a lot of questions and assumptions. Chronicle of a Death Foretold tells the story of a commun. This novel underscores how religious beliefs and cultures can nurture a warped sense of honor and values. In the novel the characters believe they are doing the right thi ng, but in actuality they go against the values of their religion that they claim is so important. Honor is above all and put above their very sense of right and wrong.
Saturday, September 14, 2019
Introduction to Marketing and Creative Product Promotion
Introduction to Marketing and Creative Product Promotion NME The New Musical Express also known as the NME is a popular music publication in the United Kingdom. NME has published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine during the 1980s. Market PenetrationMarket Penetration that NME has done is created a magazine yearly subscription this is market penetration because the product is not being changed its just offering a new way of being able to purchase the product. It still appeals to the same market and people who read and by the magazine. Product DevelopmentOne way that NME has developed its products are to host stages at festivals, with bands that they support. They advertise their products through this stage and at Reading and Leeds festival these having become well known stages. | Market DevelopmentA type of market development that NME has done is creating NME. com, a website which holds the same content as the magazine but appeals to people who use the internet a lot rather than buying a magazine. | Diversification One way that NME has used diversification is by sponsoring a UK tour known as the NME Tour.These tours appeal to different people and it is a completely new product. | Existing Products New Products Survival Strategies NME stays on top of the market by without fail having a weekly edition to the magazine with new and exclusive information in the music scene. It gives updates on top flight bands, as well as looking at new and upcoming music artists which makes it different to many other magazines. The magazine also runs regular competitions to win tickets to music events, which appeals to the customers as it is a music magazine.NME also advertises a large amount and has its own radio station and TV programme, which they use to advertise their main products being the magazines and ticket sales. Relationship Marketing NME uses relationship marketing in a way by creating monthly subscriptions t o avid readers at a cheaper price. The weekly price of the magazine is ? 2. 20 however you can get a monthly subscription of the magazine for just ? 6. 50 a month which annually saves the customer 36%. This is a good saving and customers can be enticed to subscribe by the savings, also the longer you subscribe to the magazine the better savings you gain.Another way NME uses relationship marketing is by offering customers free CDââ¬â¢s and posters with the magazine this makes the customers feel as if they are getting more for their money and keeps them more happy as they are receiving more than they usually pay for when buying the magazine. Branding NME uses brand extension by creating one of magazine specials which cost more and include large amounts specific information these magazines appeal mostly to people how are interested in that certain topic.NME uses brand positioning because it is the only magazine that looks at up and coming bands instead of just well known artists, it is also mainly focused on the alternative genre of music. NME builds their brand by having events such as the NME awards this gains a large amount of publicity and helps NME gain customers and also informs the public about the music that they report on. Wilkinson Wilkinson is a British high street discount chain with over 300 stores, selling primarily home wares and household goods.Founded in 1930 Wilkinson Cash Stores by James Kemsey Wilkinson, the company has remained largely in the hands of the founding family since. Market PenetrationAn example of Wilkinsonââ¬â¢s Market penetration is that in the 1950s there was a rise in the use of labour saving devices and DIY. Wilkinson responded by making this type of product the focus of its sales. They did this by ensuring that their products were a lot cheaper than the rest of the market. | Product DevelopmentOne way that Wilkinson has developed its products are In the 1960s customers wanted more convenience shopping.Wilkinson started selling groceries and supermarket goods and created the Wilko brand. In the 1980s Wilkinson extended its range of low-cost products to include quality clothing, toys, toiletries and perfumes. | Market DevelopmentA way that Wilkinson have developed there market is in 1995 it opened a central distribution centre in Worksop, serving stores in the north of England and in 2004, a new distribution centre opened in Wales. This is because they are creating new markets by opening more stores across the UK. | Diversification In 2005 Wilkinson launched its Internet shopping service, offering over 800,000 product lines for sale online.It created new products to sell online which will appeal to a different market. | Existing Products New Products Relationship Marketing Wilkinson wanted to satisfy customers with their needs met by the Wilkinson range of products. A marketing campaign was launched which focused on a range of promotional tactics, designed to appeal to university students. Wilkinso n attended fresherââ¬â¢s fairs and gave out free goody bags with sample products directly to students. Direct mail flyers were sent to homes and student halls prior to students arriving.Advertisements with a fun theme for example, an advert showing frying pans as tennis racquets, offering discounts of 15% with first purchase using the online store. They were given gift vouchers and free wall planners. The challenge was to get students into Wilkinson stores. The opportunity was to capture a new customer group at an early stage and provide essential items all year round. This would lead to a committed customer group and secure business. Survival Strategies Wilkinson attempts to stay on top of its market by always having the cheapest products which maintain a good quality for the cost they are.Their main competitors are places such as Poundland however these shops are 99p stores therefore Wilkinson has the edge over these shops as it is deemed as better quality products because they are more expensive however still cheaper than majority of stores. They also now offer home delivery and online shopping compared to smaller competitors none of them do this, so they are also providing better service than other stores. They regularly hold offers for customers making the shop even more appealing using BOGOF and half price techniques to draw in customers. BrandingWilkinson use their own brands to appeal to customers these are more cheaper products and they create a range of different products such as dinnerware to towels. They call these products Wilkinson Premium Ranges which make them seem like they are a cheap alternative to other places and the name premium makes them seem that they are at a higher quality. Wilkinson stores are of an average quality and serve the purpose in which they need to, products are on display in store for customers to use and the store are set out into sections being food, home ware, health and beauty and childrenââ¬â¢s toys.
Friday, September 13, 2019
Women and Development Essay Example | Topics and Well Written Essays - 2500 words
Women and Development - Essay Example These women's groups are formed for many different reasons, be these purely social (through women's practical gendered interests, to arrange day care for children in communities directly affected by war, for example), economic (i.e., organizing labor teams when men are away from the home, fighting, for example, or arranging microfinance initiatives to develop their communities, for example) or more political (i.e., strategic gendered interests, as in Uganda, where women's groups pressurized parliament to effect the largest female political representation in the whole of Africa). These different women's groups, aside from being formed for many different reasons, are, as we shall see, run differently and aim for different solutions, dependent on the particular set of problems present in the particular country under study. The following sections will look, through an analysis of ten different academic research papers (as listed in the References section), at specific cases of different political situations in different countries, and will analyze how women and women's groups have been formed in these situations, and how they have responded to these situations. As a As a general background to this paper, it should be noted that, as discussed in the Introduction to Part III of the 1997 book, Women's Voices, Women's Power: Dialogues of Resistance from East Africa, published by Broadview Press, much of African culture is rooted in the traditions of the past, with men's dominance over women explained, and justified, by reference to historical tradition and to cultural traditions: for example, in Marangoli, men are classed as the decision-makers, with men having rights of authority and power over women, as defined in their ideology. That women's groups arise within this historical (traditional) context, is a testament to the power of women, and their ingenuity in the face of severe trauma and tragedy. Unfortunately, in many African countries, such as Uganda, Sudan, Rwanda or South Africa, the politicization of differences has often led to civil war or violent conflict, based on ethnic, racial, religious and other differences (Tripp, 2000). In countries such as these, for example, in Uganda, women's movements have arisen, which have conceptualized the relationship between gender and race/ethnicity/religion, in order to minimize such differences, to try to minimize the resulting violence (Tripp, 2000). Women's movements are thought to be a significant force, in African countries, in terms of depoliticizing difference and searching for the common ground in situations where the politicization of difference has led to violence: for example, since the Rwandan genocidal tragedy, women's movements in that country have been instrumental in initializing contact between Tutsi's and Hutu's (Tripp, 2000). Even though women were not active participants in the genocide, the politicization of ethnicity and the orchestration of genocide and rape inflicted against the Tutsi, as well as the retributions for these events have left powerful resentments and strongly painful memories (Tripp,
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